'Quit Smoking With Barça' Lights up at Awards While Europe Stubs Out

'Quit Smoking With Barça' Lights up at Awards While Europe Stubs Out

BRUSSELS, June 7, 2013 /PRNewswire/ --



EC Campaign scoops multiple awards as more than 70,000 men and women across


Europe seek to 'Quit Smoking With Barça'



The European Commission's 'Quit Smoking With Barça' programme (
http://www.quitsmokingwithbarca.eu
[https://webmail.hhealth.com/owa/redir.aspx?C=548fad13150f4cb9b9c6cc3ac8d40fc4&URL=http%3a%2f%2fwww.quitsmokingwithbarca.eu%2f ]
) has achieved a series of accolades, receiving an
impressive four industry awards this week. The programme, now supporting more than 70,000
men and women to kick the habit, was awarded three prizes at last night's CCB (Creative
Club of Belgium) awards recognising originality and creativity in advertising;




- 1 Silver Direct
- 1 Gold Integrated
- 1 Gold Cyber


This success follows Wednesday's noteworthy win at the EACA care awards in the
'Government Bodies and Related Organisations' category. The EACA Care Awards are
established to highlight the advertising industry's contribution to society by selecting
and celebrating the most powerful and relevant social marketing campaigns. Standing out
from the competition in this category, 'Quit Smoking With Barça' was recognised for its
specific contribution to public lung health by actively supporting smoking cessation
across Europe.



Devised by Saatchi & Saatchi Brussels and launched in December last year, 'Quit
Smoking With Barça' is an innovation of the EC's "Ex-Smokers are Unstoppable" campaign
(http://www.exsmokers.eu), and the product of a unique partnership with world leading
football team, FC Barcelona (FCB). At the heart of the campaign is the FCB iCoach: a free
digital health coach that provides tailored guidance and support to registered users
direct from the mouths of Barça's players, coaches and staff.



Dr. Jordi Monés, the director responsible for FCB's medical area speaking of the win,
said, "At Barça we firmly believe in our motto 'more than a club' and we promote values
of respect, health and social commitment. The 'Quit Smoking With Barça' programme allows
us to live that motto. We are delighted to continue to collaborate with the European
Commission on such an important public health issue and these latest awards clearly
demonstrate that our combined efforts are not going unnoticed."



"These accolades serve to reinforce the value of, and need for truly holistic
campaigns," said Deputy Executive Creative Director of Saatchi & Saatchi EMEA, Jan
Teulingkx, speaking at the CCB awards in Knokke, Belgium last night. " 'Quit Smoking With
Barça' is a living, breathing example of how clever, creative strategy combined with
meaningful, targeted communications can effect positive changes in public consciousness
and in this case, public health. This approach underpins all that we stand for at Saatchi
& Saatchi Brussels and we are proud to be a part of this important European Commission
initiative."



Further Information:



The 'Quit Smoking with Barça' campaign



http://www.quitsmokingwithbarca.eu



The "Ex-Smokers are Unstoppable" campaign



http://www.exsmokers.eu



The official homepage of FC Barcelona



http://www.fcbarcelona.com




Media Enquiries:
Orla Barnewell; orla.barnewell@toniclc.com; +353(86)857-6076
Konstantina Gogi; konstantina.gogi@toniclc.com; +44(0)79-7253-2559


Ex-smokers are Unstoppable


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