Major Post Production Facility, AM Studios Chooses Auro 11.1 by Barco on Account of Unique 3D Sound Experience

Major Post Production Facility, AM Studios Chooses Auro 11.1 by Barco on Account of Unique 3D Sound Experience

CHENNAI, June 19, 2013 /PRNewswire/ --



AM Studios, one of India's Most Famous Recording Studios, Recently Signed an Agreement
With Barco to Enhance its 3D Sound Recording Capabilities. With the Acquisition of the
Auro 11.1 System, AM Studios Will Have a Truly World-Class Environment for Audio
Post-production at its Disposal



AM Studios has been a trendsetting recording studio ever since its arrival on the
scene in 2005. The studios have an unparalleled history of recording, having worked with
some of India's most celebrated artists, producers, composers, film-makers and orchestras.
The studios have produced countless landmark recordings and remain one of the most
technically advanced recording and mixing facilities in the whole of Asia.



(Logo:
http://photos.prnewswire.com/prnh/20130429/608083)




Immersive 3D sound experience



Always looking to adapt new technologies ahead of the competition, AM Studios recently
decided to enrich its recording studios with the Auro 11.1 creative tool suite, developed
by Auro Technologies. The Auro 11.1 format by Barco offers the power to turn conventional
cinema audio into a fully immersive 3D sound experience, with sounds coming from all
around and above the listeners.



This new deal underlines the importance of the film industry, in India and worldwide,
to both Barco and Auro Technologies. These partners constantly look to foster and support
creative sound designers and engineers in the adoption of immersive audio. The world-class
installation currently taking place at AM Studios will provide its customers with the most
advanced mixing environment in India.



Also, the sound mixing for Maryan, which is an upcoming Tamil drama thriller film
directed by Bharat Bala starring Dhanush alongside Parvathi Menon has been done using Auro
11.1 by Barco.



Mr. Bharat Bala, Director of Maryan said, "Having filmed the movie in accordance with
location audio processes optimized for Auro 3D sound, Auro helped me realize the landscape
of the movie as an immersive experience. It brought the movie true to life and will
immerse the audience in the story in ways I've never been able to capture before."



A fruitful partnership



The sound engineers of AM Studios first experienced the Auro 11.1 technology during a
series of training sessions at Galaxy Studios (Mol, Belgium). On this course, AM Studios'
engineers discovered how the immersive audio of Auro 3D could constitute a distinct asset
to their existing facilities, reaffirming the position of AM Studios as the best sound
mixing facility in India.



Brian Claypool, Senior Director Strategic Business Development at Barco, stressed how
the excellent relationship with AM Studios has been pivotal in this installation: "All of
us at Barco and Auro Technologies are deeply honored to have the support of AM studios in
the creation of immersive soundtracks using Auro 11.1 by Barco. The level of
professionalism and detail shown by the entire staff and stockholders of AM studios in the
implementation of Auro 11.1 by Barco facilitates a speedy adoption and workflow. This will
definitely support the adoption of Auro on multiple films, moving it forward and bringing
a new sonic experience to audiences in India and worldwide."



Abel Garamhegyi, Managing Director, Barco India mentions, "Barco's latest product
which creates the ultimate premium entertainment experience, Auro 11.1 by Barco reaches
the pinnacle of acoustic perfection which we have already achieved in the presentation of
motion pictures. The human being is driven by both image and sound and in the movie
theatre it is very important to have that combined experience as a total impression on the
individual's mind. Auro 11.1 by Barco has the minimum amount of speakers to achieve the
maximum amount of that 3 dimensional sound can achieve and this is why more and more
cinemas in India realize that this is the best investment. The bookings for the Auro 11.1
halls are much higher than the standard 5.1, we really believe that we capture additional
audience with this technology as it can be a very powerful tool against viewing content at
home or mobile devices as people can come together and enjoy the overall experience in a
way that they can't get anywhere else."



About AM Studios



With highly skilled engineers possessing decades of industrial experience, wonderful
acoustic rooms, comprehensive microphone collections, a unique blend of vintage equipment
and today's leading technology, it is easy to see why clients return time and time again
to record or mix their films and music at AM Studios. The studios have been at the heart
of the Indian film and music industry for nearly 8 years now and have been the location of
countless landmark recordings. AM Studios today is one of the most technically advanced
recording and mixing facilities in Asia.



AM Studios productions include: Rang De Basanti (2006), Varalaaru (2006), Gandhi- My
Father (2006) Vallavan (2006), Om Kara (2006), Veyil (2006), Jane Mann (2006), Jodha Akbar
(2008), Provoked (2006), The Lord of the Rings - Musical (2007), Polladhavan (2007),
Kireedam (2007), Mirugam (2007), Aaja Nachle (2007), Vellithirai (2008), Vennila Kabadi
Kuzhu (2008), Angaadi Theru (2008), Ghajini (2008), Kadhalil Vizhunthen (2008), Delhi-6
(2009), Guru (2007), Sivaji (2007), Endhiran (2010). Robot (2010), Rockstar (2011),
Sillunu Oru Kadhal (2006), Azhagiya tamil magan (2007), Raavnan-Tamil (2010), Raavan-Hindi
(2010), Vinnai Thaandi Varuvaaya (2009), Unnai pol oruvan (2009), Ek deewana tha (2012) ,
Nadunisi naaygal (2011), Pokkisham (2009), Ambuli 3D (2012), Nanban (2012), Kadhalil
Sodhapuvadu Yeppadi (2012), Thupakkai (2013), Maartraan (2012) Vishwaroopam ( 2013), Ethir
Neechal ( 2013), Maryaan(2013) and many more.



About Barco



Barco, a global technology company, designs and develops visualization products for a
variety of selected professional markets. Barco has its own facilities for sales &
marketing, customer support, R&D and manufacturing in Europe, North America and Asia
Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with
about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.
www.barco.com [http://www.barco.com ]



(c) Copyright 2013 by Barco



Primary Media Contact: Pradeep Singh, pradeep.singh@barco.com, 91-120-4020454



Secondary Media Contact: Eti Gupta, eti.gupta@barco.com, 91-120-4020269






Photo:
http://photos.prnewswire.com/prnh/20130429/608083


Photo:http://photos.prnewswire.com/prnh/20130429/608083
http://photoarchive.ap.org/
Barco Electronic Systems Pvt. Ltd

CONTACT: PRN


-------
Profile: intent