Dickies® Teams Up With Country Music Stars Eli Young Band

Dickies® Teams Up With Country Music Stars Eli Young Band

Iconic Workwear Brand Offers Fans the Chance to Meet the Band in Flyaway Contest



FORT WORTH, Texas, June 13, 2013 /PRNewswire/ -- Dickies, the internationally renowned workwear brand, is pleased to announce a sponsorship with the Eli Young Band. As part of the sponsorship, Dickies and the Eli Young Band are offering fans an opportunity to meet the band on the "No Shoes Nation Tour" with Kenny Chesney.

This fly-away contest will award one lucky winner and a guest airfare, hotel accommodations for two nights and tickets to the last tour stop in Foxboro, MA on August 24. Fans of the Eli Young Band and Dickies can enter for their chance to win at the Dickies Facebook page beginning July 1 through July 30. Additional prizes include Dickies apparel autographed by Eli Young Band. The winner will be announced on August 1, 2013. For additional contest rules please visit the Dickies Facebook page.

"With their dedication to a rigorous touring schedule and rehearsals, the Eli Young Band has proven themselves to be hard and reliable workers on and off the stage," said Matthew McCartin, marketing chief for Dickies. "At Dickies, we seek out individuals who epitomize the authenticity and purpose-built nature of our brand. We're glad to find those qualities in musicians who call Texas home, just like we do."

Grammy-nominated Eli Young Band will also be featured in Dickies' upcoming print and digital brand campaign, shot by photographer Gary Copeland at the world-famous Billy Bob's Texas in Dickies' hometown of Fort Worth, TX. The band's campaign inclusion will focus on the hard working nature of the music business, from rehearsing and recording to life on the road. Dickies will also capture behind-the-scenes coverage on tour with the Eli Young Band on Dickies.com and Eliyoungband.com.

"Dickies was really a no-brainer for the four of us. They are a great American brand," said Jon Jones, bass player for the Eli Young Band. "Their reputation for making hard working clothing that stands the test of time is something we all identify with and really respect."

For more information about Dickies visit www.facebook.com/dickies or www.twitter.com/dickies.

About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance workwear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak® and Terra® brands. For more information, visit www.williamsondickie.com.

About Eli Young Band
Eli Young Band has charted two consecutive #1 hits at Country Radio with "Crazy Girl" and "Even If It Breaks Your Heart." "Crazy Girl" has been certified PLATINUM, was named Billboard's #1 Country Song of The Year and won the 2012 ACM for Song Of The Year. "Even If It Breaks Your Heart" has been certified PLATINUM and was nominated for GRAMMY Best Country Song and nominated for CMA Song Of The Year. EYB has performed on Late Show With David Letterman, The Tonight Show With Jay Leno, the ACA Awards, The CMA Awards, Late Night With Jimmy Fallon and Jimmy Kimmel Live! The album made its debut at #3 on the Billboard Top Country Albums Chart and #6 on the Billboard 200. It came in at #1 on the iTunes Country Albums Chart and #3 on the iTunes All Genre Chart just behind Jay Z/Kanye West and Adele. The band has earned praise in The New York Times, People, Associated Press, American Songwriter, The New Yorker, USA Today, New York Post, Billboard and Country Weekly. The band has opened for Kenny Chesney, Rascal Flatts, Tim McGraw, Faith Hill, Alan Jackson, Dierks Bentley, Gary Allan, Jason Aldean and Dave Matthews Band and sells out venues as a headliner from coast to coast.



Misty Otto Jamie Dammrich Heather Bohn

Dickies Zeno Group hbpr

817-810-4461 312-396-9715 615-298-4056

motto@dickies.com jamie.dammrich@zenogroup.com heather@hbprnm.com
SOURCE Williamson-Dickie Mfg. Co.

Williamson-Dickie Mfg. Co.

Web Site: http://www.williamsondickie.com


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