BYU Broadcasting to Release New Apps for Xbox 360 and Android

BYU Broadcasting to Release New Apps for Xbox 360 and Android

Network expands integrated digital media platform to allow users to stream live tv, video-on-demand and BYU sports programming

PROVO, Utah, June 26, 2013 /PRNewswire/ -- BYU Broadcasting announced today that it is developing video streaming apps for Microsoft's Xbox 360 platform and Android devices, including smartphones and tablets, as part of its efforts to expand the network's integrated digital media platform. BYUtv's Xbox 360 and Android apps will allow users to move seamlessly between the web, mobile devices and game consoles, while streaming live television, as well as thousands of hours of on-demand video content, including episodes of popular original BYUtv shows such as Granite Flats, Studio C and American Ride and the entire library of BYU football and basketball games.

(Logo: http://photos.prnewswire.com/prnh/20130311/NY70361LOGO)

The BYUtv apps for Xbox and Android have all of the features users have come to expect of top tier video streaming apps, including custom user playlists, video playhead tracking, closed captioning support and TV schedule searching.

The Xbox app, being developed with the network's Seattle-based digital agency partner, Cypress, will support Microsoft Kinect and Microsoft SmartGlass technology, making it easy for users to navigate by voice, gesture, or mobile device. The Android app targets devices running Android 4.0 and higher, and is specifically designed to run on current generation Samsung, Google and Kindle hardware. Both apps are slated for release in fall 2013.

About BYU Broadcasting:
Owned by Brigham Young University and based in Provo, Utah, BYUtv is a groundbreaking High Definition television network, which has built its roster of original "see the good in the world" programming to fill a void in the primetime market. Currently, BYUtv is available in High Definition and is carried to more than 53 million homes on Dish Network, DirecTV and over 800 cable systems in every state of the country via cable and satellite, as well as via Internet streaming at byutv.org. The non-commercial station's reach is unprecedented at any university in the world, and offers approximately 1,000 hours of original programming annually (500 hours of sports and 500 hours of content).

About Cypress:
Cypress is a digital agency that creates seamless interactive experiences across any screen - Web, mobile, tablet, gaming console and set top box. Top global brands choose Cypress' experienced team to develop and implement their transmedia strategies. Cypress combines rich creativity with deep technical experience to deliver award-winning applications and media solutions that extend customer reach, strengthen relationships, facilitate commerce and optimize business processes through a rich user experience. Cypress develops solutions on the leading mobile and entertainment platforms including iOS, Android and Xbox for clients including AT&T, BYU, the NBA and Yahoo! and is headquartered in Seattle.

Media contact:
ErikaBleiberg, Thatcher+Co.
ebleiberg@thatcherandco.com
Mobile: 973-722-5917

SOURCE BYU Broadcasting

Photo:http://photos.prnewswire.com/prnh/20130311/NY70361LOGO
http://photoarchive.ap.org/
BYU Broadcasting

Web Site: http://www.byutv.org


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