Universal Pictures, Illumination Entertainment's Despicable Me 2 and Land O'Frost Grant One Lucky Consumer the Opportunity to Become "One in a Minion"

Universal Pictures, Illumination Entertainment's Despicable Me 2 and Land O'Frost Grant One Lucky Consumer the Opportunity to Become "One in a Minion"

America's Largest Family-Owned Packaged Lunch Meat Company to Award a VIP Trip to Hollywood





LANSING, Ill., May 28, 2013 /PRNewswire/ -- Land O'Frost, the nation's largest family-owned packaged lunch meat company, today announced that it will team up with Universal Pictures and Illumination Entertainment in support of the highly-anticipated film Despicable Me 2, offering one family the opportunity to win a VIP trip to Hollywood in its "One in a Minion" adventure.

Consumers can look for codes on specially-marked packages of Land O'Frost Premium(®), DeliShaved(®) and Minis products in grocery stores nationwide that can be entered at www.LandOMoms.com or www.Facebook.com/LandOFrost for a chance to win the grand prize, as well as first and second prize offerings.

The grand prize awards one family of four a trip to Hollywood to have lunch with the costume character Minions from Despicable Me 2 along with a Hollywood bus tour, round-trip airfare for four and hotel accommodations for three nights.

"As a family-owned company, we look for opportunities to give consumers once-in-a-lifetime family experiences through our promotions," said Keith Hill, director of brand management at Land O'Frost. "We're thrilled to be partnering with Universal and Illumination in support of Despicable Me 2 to give our consumers this unique, once-in-a-lifetime Hollywood experience."

In addition to the grand prize trip, 200 first prize winners will receive a Despicable Me 2 iPhone cover for iPhone 4/4s, iPhone 5 & iPod touch. As a second prize, 200 winners will receive a Despicable Me 2 lunch box.

Land O'Frost is honored to partner with Universal and Despicable Me 2, opening in theaters July 3.

For full rules and to enter a code, visit www.LandOMoms.com or www.Facebook.com/LandOFrost.

About Land O'Frost
Land O'Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S. Some of the leading products marketed by Land O'Frost include: Land O'Frost Premium(®) One Pound, the top selling deli pouch in the U.S.; Land O'Frost DeliShaved(®), and their ultra premium line Land O'Frost(®) Bistro Favorites((TM)). Information on several additional items can be found on their Web site. The Land O'Frost brand can be found in the supermarkets and mass merchandisers that account for nearly 90 percent of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. Territories. Land O'Frost also manufactures specialty meat products sold to restaurants and major food manufacturers. The company operates three facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark. Visit www.landofrost.com for additional information. In 2010, Land O'Frost launched www.LandOMoms.com, www.Twitter.com/LandOFrost and www.Facebook.com/LandOFrost as a part of a broader consumer branding campaign.



About Despicable Me 2
Universal Pictures and Illumination Entertainment's worldwide blockbuster Despicable Me entertained audiences around the globe in 2010, grossing more than $540 million and becoming the 10th-biggest animated motion picture in U.S. history. In summer 2013, get ready for more Minion madness in Despicable Me 2.

Chris Meledandri and his acclaimed filmmaking team create an all-new comedy adventure featuring the return of super-villain Gru (Steve Carell), his adorable girls, the unpredictably hilarious Minions...and a host of new and outrageously funny characters. www.despicable.me

SOURCE Land O'Frost

Land O'Frost

CONTACT: Victoria Gestner, victoria@hensonconsulting.com, 630-315-2968

Web Site: http://www.landofrost.com


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