The Homes That TV Built

The Homes That TV Built

LONDON, May 23, 2013 /PRNewswire/ --



4.6 million homeowners have filled their homes with furniture and designs inspired by
TV shows




- Over GBP3.5 million spent on furniture and interior design features from
sitcoms, dramas and reality shows.
- Carrie Bradshaw's apartment from Sex & the City voted the greatest and most
inspirational on-screen living space.
- The Norcross home from The Only Way Is Essex revealed as the most expensive to
replicate.


At times it feels like we know the homes in television shows better than our own, but
for some an affinity with fictional living spaces extends far beyond the TV screen. In
fact, according to a survey by MORE TH>N Home Insurance [1], an estimated 4.6 million UK
homeowners have been so taken with living spaces in sitcoms and dramas that they've spent
thousands of pounds filling their own homes with identical furniture and interior design
features [2].



Taking in everything from the apartments in Friends, to the '60s design masterpieces
of Mad Men and even the 'reality' homes of TOWIE, the survey sought to discover just how
influential iconic on-screen living spaces are on Britons' homes. For almost one third (31
per cent) of the 3,000 homeowners surveyed it would seem such shows are a treasure trove
of inspiration, with respondents spending an average of GBP3,836 each to make their humble
abodes look like they belong on the TV - over GBP3.5 million in total.



In terms of the TV home that's held in the highest regard, nothing comes close to
Carrie Bradshaw's aspirational apartment from Sex & the City. While the US comedy-drama
may have left screens almost a decade ago, in the style and interior design stakes it has
truly stood the test of time, with inspired homeowners spending a total of over GBP530,000
on replicating the famous walk-in wardrobe (45 per cent), floor-to-ceiling bookcases (38
per cent), and flowing white curtains (30 per cent) seen in the chic Manhattan pad - more
than any other on-screen living space.



TV LIVING SPACES




Total amount
homeowners spent on
furniture / design
inspired by living Most popular furniture /
Living space space (GBP) features*

1. Carrie Walk-in wardrobe (45 per
Bradshaw's cent), floor-to-ceiling
apartment ('Sex bookcase (38 per cent),
and the City') flowing white curtains (30
GBP530,716 per cent)

Leather chair and
footstool (28 per cent),
2. Don Draper's fireplace (26 per cent),
apartment ('Mad shag pile rug (18 per
Men') GBP455,500 cent)

Colour Scheme (35 per
cent) Coffee table (34 per
3. Monica's cent), Cream sofa (27 per
apartment cent), 50s fridge (26 per
('Friends') GBP421,750 cent)

Range cooker (44 per
4. Norcross home cent), framed mirror /
('The Only Way Is plasma TV (22 per cent),
Essex') GBP398,130 pool table (22 per cent)

Wooden flooring (31 per
cent), brown leather sofa
(29 per cent), vintage
gadgets / science
5. Sheldon's equipment (18 per cent),
apartment ('Big antique library chest (17
Bang Theory') GBP375,750 per cent)

6. Frasier Crane's
apartment Eames chair (23 per cent),
('Frasier') GBP361,500 Grand piano (22 per cent)

Oak lamp tables (18 per
cent), red sofa and
7. 'Downton Abbey' footstool (16 per cent)
interiors GBP360,500 chandelier (15 per cent)

La-Z-Boy reclining chairs
(24 per cent), vintage
posters (17 per cent),
8. Joey's apartment table football (16 per
('Friends') GBP352,500 cent)

9. Del Boy's flat Cocktail bar (6 per cent),
('Only Fools & dresser (4 per cent),
Horses') GBP312,750 tiger rug (3 per cent)

TOTAL GBP3,568,380


Notes to editors:



1. Research conducted by One Poll on behalf of MORE TH>N Home Insurance in May 2013.
3,000 British homeowners were surveyed.



2. According to "A Century of Home Ownership and Renting in England and Wales" (Part
of 2011 Census Analysis, A Century of Home Ownership and Renting in England and Wales
[http://www.ons.gov.uk/ons/rel/census/2011-census-analysis/a-century-of-home-ownership-and-renting-in-england-and-wales/index.html ]
) there are currently 23.4 million households in
England and Wales, of which 15 million are owner occupied. 31 per cent of the 3,000
homeowners surveyed by MORE TH>N Home Insurance claimed they had been inspired to purchase
furniture and interior design features after watching TV sitcoms and dramas. 31 per cent
of 15 million equals 4.6 million



* Percentages based on the number of people that admitted to purchasing furniture or
interior design features from each of these TV shows. These percentages are not a
representation of the total sample of 3,000 homeowners.



About MORE TH>N:



MORE TH>N is the direct financial services arm of RSA. It offers motor, home, pet,
life and travel insurance by phone and via the internet. It also offers van, shop, office,
business car, hotels, property, club and contractor.




MORE TH>N Home Insurance

CONTACT: Cow PR, morethan@cowpr.com, +44(0)20-7234-9150.


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