SRS Cinemas Brings World-Class Entertainment Experience to Shimla

SRS Cinemas Brings World-Class Entertainment Experience to Shimla

NEW DELHI, May 21, 2013 /PRNewswire/ --



SRS Group's 13th Multiplex in North India With Full HD Projection and Digital Sound



Going ahead with the expansion of their cinema business, SRS Limited, one of north
India's leading diversified group having interest in real estate, cinemas, jewellery,
retail and hospitality, has announced the launch of its multiplex in Shimla. Conveniently
located at New ISBT at Tutikandi, one of the most happening and widely popular places in
the city. SRS Cinemas in Shimla is SRS Group's 13th multiplex in north India and first in
Himachal and is expected to redefine the cinema experience in the city with Shimla's first
full HD projection with digital sound system. Spread across an area of approximately
11,000 sq. ft., the new SRS multiplex has 2 screens with a capacity of 374 seats. The
multiplex was inaugurated by Shri GS Bali, Minister Transport, Civil Supplies and
Technical Education, Government of Himachal Pradesh.



Dr. Anil Jindal, Chairman & Managing Director, SRS Ltd., said, "We are reinforcing our
presence in north India with the expansion of our cinema business and are extremely happy
to extend the reach of our most vibrant brand, SRS Cinemas to the residents of Shimla. We
are confident that our new multiplex at New ISBT would receive a warm welcome from the
discerning audience in the city because of the unparalleled movie experience and extremely
enjoyable ambience that SRS Cinemas offers."



SRS Group is currently on an expansion mode for its highly successful multiplex chain,
SRS Cinemas and will invest approx. Rs. 25 Crore to add 12 more screens to its current
portfolio of 33 screens to take the total number to 45 by the mid of FY 2013-14. As part
of this expansion plan, SRS Cinemas will soon enchant the residents of many new cities in
north India.



Mr. Tinku Singh, Group President, SRS Group, said, "Our country has an insatiable
appetite for cinema. Bollywood is no less enticing to people when compared to the craze
for cricket. No wonder it offers an amazing business opportunity to progressive
organizations like ours and we are excited at the prospect of expanding our reach to many
more cities over the next few months."



Apart from the multiplex in Shimla, SRS Ltd. also have 12 extremely successful
multiplexes in the cities of Faridabad, Gurgaon, Ghaziabad, Bijnor, Gorakhpur, Patiala and
Ludhiana. With the new multiplex in Shimla now operational, SRS Cinemas has a total of 35
screens across 13 multiplexes with a total capacity of 8995 seats. Each auditorium in the
SRS Cinemas offers world-class movie viewing experience as it features digital capable
projection and digital sound, top of the line seating systems and excellent food and
beverage facilities.



About the SRS Group:



The SRS Group is a Faridabad, Delhi NCR headquartered business house with combined
turnover of approximately Rs. 4200 crores, with interests in real estate, gold &
jewellery, film exhibition, retail, hospitality, healthcare and financial services. Two of
its companies SRS Real Infrastructure Limited and SRS Limited are listed on the stock
exchanges.



Cinemas Exhibition: The SRS Cinemas is the cinema exhibition brand of SRS Ltd. under
which the company operates a chain of cinemas spread across six cities. This includes 13
properties at strategic locations having 35 screens and 8,962 seats.



In real estate too, the company has garnered a reputation for quality construction and
adherence to schedules. SRS Real Infrastructure (BSE: 533305) and its subsidiary SRS Real
Estate Limited lead the real estate projects of the SRS group, and are currently
developing several projects such as group housing, townships, corporate tower, IT Park,
farmhouses, a 5 Star hotel, plotted colonies and more.



The cities in which its projects are based include Greater Faridabad, Faridabad,
Palwal, Rewari, Kurukshetra, Panchkula, Rewari and Karjat, Mumbai. The SRS Group has a
land bank of approx. 450 acres and is planning to launch new projects in a gradual manner
to fulfill the needs of its target markets.



SRS Real Infrastructure had a turnover of over Rs. 726 cores in FY 2011-12. For more
information, visit www.srsparivar.com [http://www.srsparivar.com ]



Primary Media Contact: Manoj Kumar, manoj@cloutcomm.in, 91-9811135420




SRS Group

CONTACT: PRN


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