Beverage Brand Leader SodaStream Joins the American Pavilion as Premiere Sponsor in Redesign for 25th Anniversary at Cannes Film Festival 2013

Beverage Brand Leader SodaStream Joins the American Pavilion as Premiere Sponsor in Redesign for 25th Anniversary at Cannes Film Festival 2013

CANNES, France, May 17, 2013 /PRNewswire/ --



The American Pavilion founder Julie Sisk has welcomed Premiere sponsor SodaStream who
has joined Presenting sponsors American Express and The Peninsula Hotel Group at Cannes
Film Festival 2013.



(Photo:
http://photos.prnewswire.com/prnh/20130517/613894 )




SodaStream is the world leader in home soda making, where consumers turn tap or
filtered water into a mouth-watering array of carbonated beverages without the wasteful
bottles. SodaStream's involvement with AMPAV this year allows the Pavilion to be truly
free of cans and plastic bottles. This symbolic move means taking over a long-standing
sponsorship by Coca-Cola; SodaStream will host the bar at the American Pavilion as the
exclusive soft drink and water provider, offering a far better-for-the-planet and
better-for-you experience for visitors.



To create a plastic bottle free environment, a range of freshly-made SodaStream
flavored drinks will be available complimentary to guests; re-usable eco-friendly bottles
will be re-filled for free with either still, sparkling or flavored drinks. A selection of
SodaStream cocktails will also be served from the SodaStream SodaBar, an exciting new
design aspect of the updated Pavilion for the 25th anniversary celebrations.



"We are thrilled to partner with The American Pavilion to help them with their first
ever event without the trash from bottles and cans," commented SodaStream CEO Daniel
Birnbaum. "One Billion bottles and cans are trashed every day, the majority ending up in
landfills, parks or oceans. What better place than the beautiful beachside location of
Cannes to share with the international film industry that people have a choice; that with
SodaStream they are empowered to enjoy great-tasting soda without the hazardous waste."



Ampav founder Julie Sisk also stated: "It makes so much sense for us to partner with
SodaStream as The Pavilion was the first entity in Cannes to implement recycling, trucking
our recyclables to Marseille every other day. We continue to be as green as possible and
conscious of the impact we have on the fragile Cannes environment."



Founded 25 years ago by industry maven Julie Sisk, The American Pavilion is a place
where North American film industry professionals gather to share ideas and network during
Cannes Film Festival, the largest and most prestigious film festival in the world.
Initially created to provide a convenient single meeting space for all the North American
film professionals in town, The Pavilion has grown to become the essential hub for the
industry off The Croisette, offering membership for professionals, provocative and
insightful programming, immersive student programs, Emerging Filmmaker Showcases, and
more.



Luminaries that have supported The Pavilion over the years include: filmmakers Ron
Howard, Francis Ford Coppola, Martin Scorsese, Quentin Tarantino, Wong Kar Wai, Spike Lee,
Billy Bob Thornton, and stars Tommy Lee Jones, Sean Penn, Ryan Gosling, James Franco,
Michelle Williams, Jessica Chastain, Robert Duvall, and Matt Lauer amongst many others.



ABOUT THE AMERICAN PAVILION



Celebrating its 25th year bringing professionals and emerging filmmakers together, The
American Pavilion is the center of activity for the American film community at the Cannes
International Film Festival.



Since its debut at the 1989 Cannes Film Festival, The Pavilion has served as a
hospitality and communications hub for the thousands of Americans attending the Cannes
Film Festival and Marche, providing an impressive array of facilities and services,
including membership for the international film community, provocative and insightful
programming, the Emerging Filmmaker Showcase, immersive student programs, and more.



For its corporate sponsors, scores of American participants, and hundreds of
exhibitors and office holders, The American Pavilion accommodates the need for
information, orientation and recreation, providing both a dynamic business environment and
an opportunity to relax in comfortable surroundings for the duration of the Festival.



With a panoramic view of the Bay of Cannes and just a few steps from the Palais des
Festivals, where all the major Festival films are premiered, The American Pavilion is now
a permanent fixture on the Cannes landscape, proving to be the perfect place to transact
business, share ideas and effectively reach the thousands of affluent international
travelers who attend the Festival every year.



For more information, visit http://www.ampav.com



About SodaStream



SodaStream International Ltd. is the world's leading manufacturer and distributor of
home beverage carbonation systems, which enable consumers to easily transform ordinary tap
water instantly into carbonated soft drinks and sparkling water. Soda makers offer a
highly differentiated and innovative solution to consumers of bottled and canned
carbonated soft drinks and sparkling water. Our products are environmentally friendly,
cost effective, promote health and wellness, and are customizable and fun to use.



In addition, our products offer convenience by eliminating the need to carry bottles
home from the supermarket, to store bottles at home or to regularly dispose of empty
bottles. Our products are available at more than 60,000 retail stores in 45 countries
around the world, including almost 15,000 retail stores in the United States. In February
2013, SodaStream was ranked 23rd globally in Fast Company's 50 Most Innovative Companies.
The company has also been recognized as one of the UK's most influential and highly
regarded brands in the 2012/2013 CoolBrands(R) list. For more information, visit
http://www.sodastream.com. SodaStream is a NASDAQ listed company: NASDAQ: SODA



For more information, visit http://www.sodastream.com



Forward Looking Statement



This release contains forward-looking statements, which express the current beliefs
and expectations of management. Such statements are based on management's current beliefs
and expectations and involve a number of known and unknown risks and uncertainties that
could cause our future results, performance or achievements to differ significantly from
the results, performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such differences include
risks relating to: our ability to expand into our target markets, including the United
States; our ability to continue to develop or maintain our presence in retail networks;
our ability to develop and implement production and operating infrastructure to
effectively support our growth; the success of our marketing campaigns and media spending
in terms of increased sales or increased product and brand name awareness; our ability to
maintain our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of our home
beverage carbonation systems and consumables in each of the markets in which we use
third-party distributors; our ability to compete effectively with other companies which
currently offer, or may offer in the future, competing products; potential product
liability claims if any component of our home beverage carbonation systems is misused; our
ability to protect our intellectual property rights; our being found to have a dominant
position in certain markets which may place limits on our ability operate; risks
associated with our being subject to fluctuations in currency exchange rates; our
potential exposure to greater than anticipated tax liabilities; our products being subject
to extensive governmental regulation in the markets in which we operate; adverse
conditions in the global economy which could negatively impact our customers' demand for
our products; and other factors detailed in documents we file from time to time with the
United States Securities and Exchange Commission. Forward-looking statements in this
release are made pursuant to the safe harbor provisions contained in the Private
Securities Litigation Reform Act of 1995.




GRIFFITHS PR

Emma Griffiths
T: +1-917-806-0599

E: emma@eg-pr.com
W: http://www.eg-pr.com

SodaStream
Yonah Lloyd

Chief Corporate Development & Communications Officer
T: +972-3-976-2462

E: yonahl@sodastream.com
W: http://www.sodastream.com




Photo:
http://photos.prnewswire.com/prnh/20130517/613894


Photo:http://photos.prnewswire.com/prnh/20130517/613894
http://photoarchive.ap.org/
The American Pavilion


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