Kraft Canada and TSN Launch Fifth-Annual Kraft Celebration Tour

Kraft Canada and TSN Launch Fifth-Annual Kraft Celebration Tour


- Canadians can nominate their communities now at kraftcelebrationtour.ca and tourneedecelebrationkraft.ca -



- Canada's #1 sportscast, SPORTSCENTRE, to broadcast live from 10
communities this summer -



- $250,000 in community awards available to be won from Kraft Canada -



- The Kraft Celebration Tour has helped Canadians live healthier lives through $1 million donated to
deserving communities across the country since 2009 -



To tweet this release: http://bit.ly/17rstl0


TORONTO, April 29, 2013 /CNW/ - Canada becomes the backdrop for the
country's biggest summertime celebration as the award-winning Kraft Celebration Tour gets set to hit the road for the fifth consecutive year.  Beginning
today, Canadians can nominate their city or town for the chance to win
$25,000 toward a community project that improves an existing space or
helps create a brand new one.  Each winning community will also host
one of 10 live broadcasts of Canada's most-watched sports news program,
SPORTSCENTRE, as part of this summer's cross-country tour from August 16-25.



Also joining the Kraft Celebration Tour once again this summer is RDS, as the network's daily sports talk show, SPORTS 30 LE MAGAZINE, broadcasts live from winning communities in Quebec.



The Kraft Celebration Tour recognizes the passion and community spirit that brings people together
and promotes healthy active lifestyles from coast to coast.  Since
2009, the Kraft Celebration Tour has helped hundreds of thousands of Canadians in 40 deserving
communities with a total of $1 million toward projects such as:



-- Building a skateboard park
-- Upgrading a sports field
-- Improving a boxing facility
-- Renovating a community youth centre


"Each year we embark with TSN on the Kraft Celebration Tour and are amazed at how committed Canadians across the country are to
improving the communities that they live in," said Jack Hewitt,
Vice-President, Marketing Insights and Services, Kraft Canada. 
"Watching cities and towns rally around a common goal and show such
incredible hometown pride is inspiring, and we look forward to
experiencing it again this year and for years to come."



"Through the Kraft Celebration Tour, we've been able to continue our tremendous partnership with Kraft
Canada and give back to deserving Canadians across the country," said
Stewart Johnston, President, TSN.  "The communities that are honoured
and the stories that are told by the Kraft Celebration Tour help remind us how fortunate we are to live in such a diverse and
beautiful country filled with countless remarkable people.  To be a
part of something as special as this program is an honour for all of us
at TSN and we can't wait to head out on the road again."



Canadians can nominate their community online at kraftcelebrationtour.ca and tourneedecelebrationkraft.ca until June 7.



To nominate a community, Canadians are asked to submit a short essay and
up to five photos explaining why their community deserves to be a part
of the Kraft Celebration Tour and how the $25,000 community award will go towards the creation or
improvement of a local community space.  The essay should also touch
upon how the award would help promote community spirit, a passion for
sports, and an active lifestyle.



Leading the special SPORTSCENTRE broadcasts are anchors Darren Dutchyshen, Jennifer Hedger, Jay Onrait, and Dan O'Toole.  For SPORTS 30 LE MAGAZINE, RDS anchors Marc Labrecque, Luc Bellemare, and Valérie Sardin will broadcast live from winning communities in Quebec.



On June 30, TSN and RDS will announce the 20 finalists selected by a panel of
judges.  Then it's up to Canada to decide the 10 winning Kraft Celebration Tour stops via 10 weekdays of head-to-head online voting beginning July 8.



Fans can keep up with the Kraft Celebration Tour on social media by visiting and liking the Kraft Celebration Tour Fan Page on Facebook and by following and interacting with the tour's personalities on
Twitter.  Official Twitter hashtags for the Kraft Celebration Tour include #KCT and #tourneedecelebrationkraft.



This year's Kraft Celebration Tour follows last year's cross-country event, which garnered a record 572
nominations from communities across Canada and saw more than 4 million
votes cast to select the 10 winning communities (click here for more information on last year's tour stops and community award
recipients).



Launched in 2009 in celebration of TSN's 25(th) anniversary, the Kraft Celebration Tour has garnered numerous accolades, including a 2012 Award of Distinction
at the Sponsorship Marketing Council of Canada in the Media Sponsorship
category, along with a Silver 2012 PROMO! Award for Best Sponsorship
Campaign, and a Gold 2011 and Silver 2010 PROMO! Award for
Best-Building Campaign.


SOCIAL MEDIA LINKS
Twitter

Kraft Celebration Tour: @KCTAndy, www.Twitter.com/KCTAndy

Darren Dutchyshen: @dutchysc, www.Twitter.com/dutchysc

Jennifer Hedger: @jenniferhedger, www.Twitter.com/jenniferhedger

Jay Onrait: @JayOnrait, www.Twitter.com/JayOnrait

Dan O'Toole: @tsnotoole, www.Twitter.com/tsnotoole

Marc Labrecque:@mlabrecqueRDS, www.Twitter.com/mlabrecqueRDS

Luc Bellemare: @lucbellemareRDS, www.Twitter.com/lucbellemareRDS

Valérie Sardin: @valsardinRDS, www.Twitter.com/valsardinRDS


Hashtags: #KCT and #tourneedecelebrationkraft


Facebook

Kraft Celebration Tour: www.Facebook.com/KraftCelebrationTour

TSN: www.Facebook.com/TSN

About Kraft Foods Group

Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest
consumer packaged food and beverage company, with revenues of $18
billion in 2012.  Launched as a public and independent company on Oct.
1, 2012, the new Kraft has the spirit of a startup and the soul of a
powerhouse.  The company has an unrivaled portfolio of products in the
beverages, cheese, refrigerated meals and grocery categories. Its
iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and
JELL-O. Kraft's 23,000 employees in the U.S. and Canada have a passion
for making the foods and beverages people love. Kraft Foods Group is a
member of the Standard & Poor's 500 and the NASDAQ-100. For more
information, visit www.kraft.com and www.facebook.com/kraft.


About TSN

TSN is Canada's Sports Leader and #1 specialty network. With a broad
portfolio of multimedia sports assets, TSN delivers world-class content
across industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile TV. Official broadcaster of the Grey Cup,
IIHF World Junior Championship and FIFA Women's World Cup Canada 2015,
TSN's slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS,
Season of Champions Curling, UEFA Euro 2016, MLB Sunday Night Baseball,
Barclays Premier League, Golf's Majors, NASCAR Sprint Cup, Nationwide
and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness,
and Skate Canada events. TSN is a division of Bell Media, which is
owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications
company.


SOURCE TSN

Image with caption: "Kraft Celebration Tour (CNW Group/TSN)". Image available at: http://photos.newswire.ca/images/download/20130429_C9473_PHOTO_EN_26105.jpg

TSN

CONTACT: For TSN:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, chobi.liang@bellmedia.caFor Kraft Canada:
Dane Gergovich, (w) 416.342.1816, (c) 416.303.0699, dane.gergovich@mediaprofile.comTwitter: @TSN_PR


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