INRIX TV App Transforms Broadcast Traffic News

INRIX TV App Transforms Broadcast Traffic News

Offers TV Powerful News Reporting Tool Using Crowd Sourcing and Social Networks

LAS VEGAS, April 8, 2013 /PRNewswire/ -- National Association of Broadcasters Show - INRIX, a leading international provider of traffic information and driver services, introduced INRIX TV, a new application for television news stations worldwide that uses "Big Data" and the latest mobile technologies to transform how broadcasters gather information and report traffic news.

(Photo: http://photos.prnewswire.com/prnh/20130408/SF90122-INFO)

INRIX TV is an iPad app that enables broadcasters to tap into one of the largest traffic information networks in the world to quickly gather information and to easily create, edit and broadcast visually compelling and highly accurate traffic news reports.

"Any reporter can use INRIX TV to quickly get high quality content on the air whenever traffic is making the news," said Nick Simmons, vice president and general manager, INRIX media. "INRIX TV combines powerful traffic news gathering tools with the ease of an app that helps broadcasters provide better insight while reducing the cost and complexity of delivering traffic content."

INRIX TV results from over a decade of experience collaborating with the BBC and other news organizations to deliver traffic news. INRIX TV provides broadcasters with the opportunity to go beyond what viewers can expect on their daily commute to provide them with unique insight into the traffic impacts of a major storm, accident or sporting event. INRIX TV features include:


-- Best-in-Class Traffic Content Powered by Big Data: INRIX TV analyzes
real-time data from a variety of public and private traffic sources
ranging from government road sensors and real-time traffic speeds
crowd-sourced from millions of vehicles and mobile devices throughout
the day to provide reporters with detailed insight into traffic speeds
and travel times for highways, interstates, city streets and other
heavily travelled local roads. Through a simple to use interface, INRIX
TV provides broadcasters with one source for:
-- Real-time traffic speeds and traffic maps;
-- Detailed incident information including accident, construction and
road closure reports from local officials as well as other
traffic-impacting events like concerts and major sporting events;
-- Travel times for key routes;
-- Traffic camera feeds; and
-- Eyewitness reports from Twitter feeds.
-- Easy to Use Report Creation, Editing and Production Tools: INRIX TV
replaces the time journalists spend scouring multiple sites with a
complete picture of traffic conditions in one application. Creating a
broadcast-quality traffic report with INRIX TV is as easy as creating an
iMovie film - once reporters have built a report template within the
INRIX TV app, content automatically populates, enabling them to simply
"drag and drop" traffic maps, graphics and other powerful visual
elements into their segments. The INRIX TV app includes direct output
capabilities to mixing desks as well as components for easily
integrating eyewitness reports via social media directly into new
broadcasts.
-- Monetize Traffic News: Available to evaluate as a free download from
the Apple App Store, stations may purchase a license to access INRIX
traffic information content to create traffic reports using the INRIX TV
App for use in their broadcasts. Since they are paying only for traffic
content, they can monetize advertising inventory around traffic news
reports for themselves.
-- Reduced Costs Lower Barriers to Entry: Unlike legacy traffic systems
requiring stations to buy expensive hardware that is difficult to scale,
INRIX TV provides broadcasters of all sizes the ability to deliver
traffic news easily by scaling their use of the applications to connect
with any news production platform, broadcast facility or desired
coverage area.
INRIX TV is part of the INRIX Digital Media Suite offering that includes INRIX Radio, a software-as-a-service (SaaS) application designed specifically for the radio broadcast industry that intelligently integrates both traffic incident and cause data to enable the production of customized traffic news stories across Europe and North America. For additional information on INRIX TV and the INRIX Digital Media Suite, visit http://www.inrix.com/internet-media.asp

About INRIX

INRIX® is a leading traffic intelligence platform delivering smart data and advanced analytics to solve transportation issues worldwide. INRIX analyzes real-time data from hundreds of sources including traditional road sensors, official accident and incident reports as well as a crowd-sourced network of vehicles and devices to deliver traffic and driving-related insight, as well as sophisticated analytical tools and services, across six industries in 32 countries.

With more than 200 customers and partners including Audi, ADAC, ANWB, BMW, the BBC, Ford Motor Company, the I-95 Coalition, MapQuest, Microsoft, O2, Tele Atlas, Telmap, Toyota and Vodafone, INRIX's real-time traffic information and traffic forecasts help drivers save time every day.

SOURCE INRIX

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INRIX

CONTACT: Jim Bak, 425.284.3825, jimb@inrix.com; or Weber Shandwick for INRIX North America, INRIXteam@webershandwick.com; or Claire Barson, Hotwire PR UK , +44 (0) 207 608 4639, Claire.barson@hotwirepr.com; or Elisabeth Marcard, Hotwire PR Germany, elisabeth.marcard@hotwirepr.com, 069 -25 66 93 65; or Lucille Dernicourt-Texier, Hotwire PR France, 01 43 12 55 67, lucille.dernicourt@hotwirepr.com|

Web Site: http://www.inrix.com


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