Cap'n Crunch Returns To The Screen With New Talk Show Aimed At A Late-Night Audience

Cap'n Crunch Returns To The Screen With New Talk Show Aimed At A Late-Night Audience

"The Cap'n Crunch Show" Debuts on YouTube

CHICAGO, April 23, 2013 /PRNewswire/ -- Cap'n Crunch is dropping anchor after years at sea in order to explore new horizons - specifically, the launch of an all new, late-night talk show online. "The Cap'n Crunch Show," an animated series of webisodes aimed at adults, debuted its teaser today (click here to view) with nine future episodes set to air every other Tuesday throughout the spring and summer on YouTube at 11:35 p.m. EDT.

(Photo: http://photos.prnewswire.com/prnh/20130423/AQ99410)

In addition to interesting guests, "The Cap'n Crunch Show" will include topical banter, comedy sketches and the Cap'n's trusty sidekick, Sea Dog. A giant bowl of cereal will serve as the show's set aboard the S.S. Guppy, and given the Cap'n's rusty social skills, awkward and entertaining moments are to be expected.

The show is a bold comeback for Cap'n Horatio Magellan Crunch, an iconic figure who starred in commercials that were a mainstay during Saturday morning cartoons from the 1960s to the 1980s.

After a swirl of vicious rumors suggesting that he was setting sail into retirement circa 2011, the Cap'n took to social media (including Facebook and Twitter) to ensure that his fans knew he was here to stay, a move that further prepared him for his new online show and increased his social savvy.

"I loved learning how to use new technology," said Crunch. "Now, I'm ready for the spotlight and I'm excited to interact with my fans and new friends in a whole new way. As the youths are saying these days - YOLO."

"The Cap'n Crunch Show" is produced by global digital agency Huge, in partnership with Gifted Youth, the commercial production division of Funny or Die. Fans can interact with the Cap'n in the following ways:


-- Subscribe to "The Cap'n Crunch Show" YouTube channel:
http://www.youtube.com/capncrunch
-- Follow the Cap'n on Twitter: http://www.twitter.com/realcapncrunch
-- Tweet about the show using #capncrunchshow
-- Like the Cap'n on Facebook: http://www.facebook.com/capncrunch
About Cap'n Crunch

Cap'n Crunch has been a mainstay in the cereal aisle since it was first introduced in 1963. Owned by the Quaker Oats Company, a unit of PepsiCo, Inc., the ready-to-eat cereal brand features six varieties including Original, Crunch Berries, Peanut Butter Crunch, OOPS! All Berries, Chocolately Crunch and Cinnamon Roll Crunch. For more information, please visitwww.capncrunch.com, Facebook.com/capncrunch or @realcapncrunch.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.



Contact: Jody Menaker

Cap'n Crunch

jody.menaker@pepsico.com

312-821-3264
SOURCE PepsiCo

Photo:http://photos.prnewswire.com/prnh/20130423/AQ99410
http://photoarchive.ap.org/
PepsiCo

Web Site: http://www.capncrunch.com


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