Update: MGA Entertainment And Nickelodeon Join To Launch Lalaloopsy(TM), New Animated Preschool Series Set To Premiere Spring 2013

Update: MGA Entertainment And Nickelodeon Join To Launch Lalaloopsy(TM), New Animated Preschool Series Set To Premiere Spring 2013

Based on Award-Winning, Best-Selling Lalaloopsy(TM) Line, New Series Celebrates Diversity, Friendship and Teamwork

NEW YORK, Feb. 12, 2013 /PRNewswire/ -- MGA Entertainment, Inc. and Nickelodeon have partnered to launch 52 episodes of the animated preschool series Lalaloopsy(TM) premiering in Spring 2013 on Nickelodeon. Based on the best-selling Lalaloopsy(TM) line, the half-hour series celebrates diversity, friendship and teamwork and features the original eight Lalaloopsy(TM) characters including Crumbs Sugar Cookie(TM), Mittens Fluff 'n Stuff(TM), Bea Spells-a-Lot(TM), Pillow Featherbed(TM), Jewel Sparkles(TM), Peanut Big Top(TM), Spot Splatter Splash(TM), Dot Starlight(TM) and all of their friends. The characters magically came to life when their last stitch was sewn, with personalities based on the fabrics that were used to make them.

(Photo: http://photos.prnewswire.com/prnh/20130211/NY58201)

"Kids adore the Lalaloopsy line and will now be able to engage with these characters in a whole new way when we bring them to life on TV for the first time," said Teri Weiss, EVP of Production and Development, Nickelodeon Preschool. "The Lalaloopsy world is filled with magic and surprises that will delight preschoolers while teaching important lessons about teamwork and friendship."

"Lalaloopsy is a major, growing global brand. Besides toys, Lalaloopsy has attracted over 200 blue chip licensing partners such as Activision, Scholastic, Fab, to name only a few. We are delighted to partner up with Nickelodeon, the greatest kids TV brand in the U.S. to air this outstanding series based on an award-winning brand. The series is certain to fuel the brand to new heights," said Isaac Larian, Chief Executive Officer of MGA Entertainment.

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy(TM), Bratz®, Bratzillaz(TM), Novi Stars(TM), Moxie Girlz(TM), and Zapf Creation®. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.bratzillaz.com, www.novistars.com, and www.moxiegirlz.com.

About Nickelodeon
Nickelodeon, now in its 33(rd) year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).



SOURCE MGA Entertainment

Photo:http://photos.prnewswire.com/prnh/20130211/NY58201
http://photoarchive.ap.org/
MGA Entertainment

CONTACT: Steve Syatt, for MGA Entertainment, +1-818-907-0500, ssyatt@ssapr.com

Web Site: http://www.mgae.com


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