7.33 Million Viewers Make SUPER BOWL XLVII on CTV and RDS Most-Watched Broadcast of the Year in Canada

7.33 Million Viewers Make SUPER BOWL XLVII on CTV and RDS Most-Watched Broadcast of the Year in Canada


- More than half of the country watched some or all of last night's
SUPER BOWL broadcast -

- 9.4 million fans tune in to watch Beyoncé rock the Pepsi Super Bowl XLVII Halftime Show -

- SUPER BOWL XLVII is second most-watched ever-


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TORONTO, Feb. 4, 2013 /CNW/ - SUPER BOWL XLVII attracted an average audience of 7.33 millionviewers on CTV and RDS (CTV: 6.6 million; RDS: 763,000), according to
preliminary overnight data from BBM Canada - making it the most-watched
program of the broadcast year.



The Baltimore Ravens' 34-31 win over the San Francisco 49ers is the
second most-watched SUPER BOWL ever behind SUPER BOWL XLVI(8.2 million viewers). Overall, more than 18.2 million viewers - or more than one in two Canadians (53.4%) - watched some or all of SUPER BOWL XLVII on CTV or RDS.



Canadians were crazy in love with Beyoncé as audience levels for SUPER BOWL XLVII on CTVand RDSpeaked at nearly 9.4 million viewers during the highly-anticipated Pepsi Super Bowl XLVII Halftime Show.


The game on CTV received an impressive 60 to 62 Share among key Adult
demographics in English Canada. Once again, the SUPER BOWL proved to be the premier television property for Canadian advertisers
and a coveted platform for key sponsors, including Labatt Breweries of
Canada, General Motors of Canada, Nissan Canada, Ford of Canada, and
PepsiCo.


CTV's original new drama series MOTIVE scored the other big touchdown of the night in the post-SUPER BOWL XLVII timeslot, premiering with an average audience of 1.23 million viewers - making it the most watched premiere of a Canadian program this
broadcast year.


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About CTV

CTV is Canada's #1 private broadcaster. Featuring a wide range of
quality news, sports, information, and entertainment programming, CTV
has been Canada's most-watched television network for the past 10 years
in a row. CTV is a division of Bell Media, Canada's premier multimedia
company with leading assets in television, radio and digital. Bell
Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest
communications company. More information about CTV can be found on the
network's website at ctv.ca.



Source: BBM Canada.  Audiences prior to August 31, 2009 based on BBM
Nielsen Media Research Mark II meters. CTV electronic audience
databases incorporate data beginning in 1994.



Audience data for SUPER BOWL XLVII on CTV excludes 8:37-9:10 p.m. ET
during the power outage.


SOURCE CTV

CTV

CONTACT: Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca


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