SiriusXM Canada Launches New Program Targeted at Pre-Owned Vehicle Market

SiriusXM Canada Launches New Program Targeted at Pre-Owned Vehicle Market

New program provides participating Canadian dealerships the opportunity
to offer customers a complimentary three-month SiriusXM subscription
with purchase of any satellite radio equipped pre-owned vehicle


TORONTO, Jan. 15, 2013 /CNW/ - Canadian Satellite Radio Holdings Inc. ("SiriusXM Canada") (TSX: XSR) today announced that it will launch a pre-owned vehicle
program in February, 2013. The new program offers participating
dealerships the ability to include a complimentary three-month SiriusXM
subscription with any purchase of a pre-owned vehicle equipped with a
satellite radio.



"The launch of our new pre-owned vehicle program enables SiriusXM to
aggressively target what has been a relatively untapped market for us
to date," said Mark Redmond, President and CEO, SiriusXM Canada Inc.
"Our service was first factory installed in vehicles in 2006. Since
then, the number of satellite radio equipped vehicles has been
increasing rapidly, making the pre-owned vehicle market an important
growth avenue for us in the coming years. By offering a complimentary
three-month subscription, we are adding value to pre-owned vehicles,
giving even more Canadian drivers the opportunity to experience
SiriusXM's unrivaled content and positioning the company for subscriber
growth."



The new program enables SiriusXM Canada to better target Canada's large
pre-owned vehicle market. The company estimates that by the end of
fiscal 2013, there will be more than four million satellite radio
equipped vehicles across Canada.



Automotive dealers interested in participating in SiriusXM's pre-owned
vehicle program can obtain additional information at: www.siriusxmpreowned.ca.



For more information about SiriusXM Canada, please visit www.siriusxm.ca.


About SiriusXM Canada

Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as SiriusXM
Canada. SiriusXM Canada is the country's leading audio entertainment
company and broadcasts more than 120 satellite radio channels featuring
premier sports, news, talk, entertainment and commercial-free music.
SiriusXM Canada offers an array of content from the most recognized
news and entertainment brands as well as from professional sports
leagues including the NHL, NFL, MLB and CFL.



SiriusXM programming is available on a variety of devices including
pre-installed and after-market radios in cars, trucks and boats,
smartphones and mobile devices, and consumer electronics products for
homes and offices. SiriusXM programming is also available online at www.siriusxm.ca and on Apple, BlackBerry and Android-powered mobile devices.



SiriusXM Canada has partnerships with every major automaker and its
radio products are available at more than 3,000 retail locations
nationwide. To find out more about SiriusXM Canada (TSX: XSR), visit
our website at www.siriusxm.ca.


Forward-Looking Statements

Certain statements included above may be forward-looking in nature. Such
statements can be identified by the use of forward-looking terminology
such as "expects," "may," "will," "should," "intend," "plan," or
"anticipates" or the negative thereof or comparable terminology, or by
discussions of strategy. Forward-looking statements include estimates,
plans, expectations, opinions, forecasts, projections, targets,
guidance or other statements that are not statements of fact, including
with respect to future operating performance and merger benefits and
costs synergies. Although SiriusXM Canada believes that the
expectations reflected in such forward-looking statements are
reasonable, it can give no assurance that such expectations will prove
to have been correct. SiriusXM Canada's forward-looking statements are
expressly qualified in their entirety by this cautionary statement.
SiriusXM Canada makes no commitment to revise or update any
forward-looking statements in order to reflect events or circumstances
after the date any such statement is made, except as required by
applicable law. Additional information identifying risks and
uncertainties is contained in Canadian Satellite Radio Holdings Inc.'s
filings with the Canadian securities regulators, available at www.sedar.com.






SOURCE SiriusXM Canada

SiriusXM Canada

CONTACT: Media contact:
Maricel Dicion
NATIONAL Public Relations
416-848-1446
mdicion@national.caInvestor relations contact:
Morlan Reddock
Sirius XM Canada 
416-513-7418 
morlan.reddock@siriusxm.ca Kristen Dickson
TMX Equicom
416-815-0700 ext 273
kdickson@tmxequicom.com


-------
Profile: intent