RRsat Assists Keshet Media Group Transition to Tapeless Transmission and Establish a Disaster Recovery System

RRsat Assists Keshet Media Group Transition to Tapeless Transmission and Establish a Disaster Recovery System

RRsat will also provide playout services for Keshet's Channel 24

AIRPORT CITY BUSINESS PARK, Israel, January 16, 2013 /PRNewswire/ --



RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading provider of
comprehensive digital content management and global distribution services to the
television and radio broadcasting industries, announced today that it has signed a joint
venture agreement with Keshet Media Group. RRsat will provide Keshet with a wide range of
its services. These include playout and content distribution for Keshet's Channel 24 and
Disaster Recovery (DR) services for Keshet's Channel 2.



RRsat's automated solution for disaster recovery (DR) will provide a transmission
backup solution for Channel 2. Content will be synchronized between the two transmission
rooms on a daily basis, and in an emergency, content will be broadcast seamlessly from
RRsat's transmission room.



In addition, RRsat will provide playout and distribution services to Channel 24,
Israel`s leading music channel, via RRsat's state-of-the-art playout center. This will
enable improvements in the channel's broadcasting capabilities and will allow Channel 24
to handle both recorded and live content in a unified manner. Additionally, RRsat will
provide production and broadcast services for live events.



Ziv Mor, Chief Technology Officer of RRsat said, "We are very excited that another
leading media group such as Keshet in Israel recognized RRsat's superior playout
capabilities and selected us as its new partner of choice. This is demonstrated by
shifting its complex Channel 24 operations over to us, and relying on our disaster
recovery capabilities to support Israel's leading channel, Channel 2. We are pleased that
we were able to offer an efficient technical solution, customized to Keshet's specific
needs."



Zohar Alon, Chief Technology Officer of Keshet added, "Keshet sees significant value
in high quality transmission for its viewers. We therefore transitioned to tapeless
broadcasts, for the first time in Israel. Similarly, Keshet is now the first broadcaster
in Israel with a backup playout room in the event of an emergency. Furthermore, Channel 24
now combines an outsourced solution to extend its broadcasting capabilities. During the
current economic slowdown, together with RRsat, we have found a creative solution
providing a state-of-the-art technological solution on the one hand, and a business model
tailored to these times for Keshet, on the other."



About Keshet Media Group



Keshet is a leading Israeli media company. Established in 1993, Keshet specializes in
reaching coveted audiences with top rated, top quality programs by creating innovative
content that stands out for existing and emerging media platforms. The company's core
business is free TV with Keshet Broadcasting - a franchisee of Channel 2, Israel's major
commercial channel. Keshet Broadcasting has consistently dominated ratings and market
share with daily TV reach that stands at 62% of Households. Prime time share averages at
35%, with top programs achieving 45%. Programs from Keshet are provided by its in-house
productions and by independent producers and span across all genres, including:
entertainment, drama, factual, news and current affairs. Over the years, Keshet has
expanded its media and entertainment businesses to include: cable and satellite channel
(Music 24), new media unit: web portal, interactive operations and mobile (MAKO), new
media design house (Mantis) and in-house development and production company (Bip). The
company also holds a stake in Channel 2's News Company. Since becoming a media group, the
company has also been leading Israel's web and mobile content market. This in-house
integration of old and new media has made Keshet a frontrunner in developing cross
platform, 2Screens content. For more information visit the company's website:
http://www.keshetmediagroup.com



About RRsat Global Communications Network Ltd.



RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global, end-to-end,
digital content management and distribution services to the rapidly expanding television
and radio broadcasting industries, covering more than 150 countries. Through its RRsat
Global Network, composed of satellite and terrestrial fiber optic capacity and the public
Internet, RRsat provides high-quality and flexible global distribution services 24/7 to
more than 630 channels reaching multiplatform operators, Internet TV and direct-to-home
viewers worldwide. RRsat also offers contribution services for sports, news and events. In
addition, more than 130 television and radio channels use RRsat's advanced production and
playout centers comprising comprehensive media asset management services. Visit the
company's website http://www.rrsat.com



Information in this press release concerning Keshet Media Group is based on
information provided by Keshet Media Group and has not been independently verified by
RRsat.



This press release contains forward looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange
Act of 1934, as amended. These forward-looking statements involve known and unknown risks
and uncertainties and are based on current expectations, assumptions, estimates and
projections about the companies and the industry as of the date of this press release. The
company undertakes no obligation to update forward-looking statements to reflect
subsequent occurring events or circumstances, or to changes in its expectations, except as
may be required by law. Forward-looking statements are subject to risks and uncertainties
that may cause actual results to differ materially from those contemplated by the
forward-looking statements, including the risks indicated in our filings with the
Securities and Exchange Commission (SEC). For more details, please refer to our SEC
filings and the amendments thereto, including our Annual Report on Form 20-F for the year
ended December 31, 2011 and our Current Reports on Form 6-K.




Company Contact Information: Investor Relations Contacts:
Miki Hakak, Head of Marketing Ehud Helft & Kenny Green at CCG Israel
Tel: +972-3-9280808 Tel: +1-646-20- 9246
marketing@RRsat.com rrsat@ccgisrael.com


RRSat Global Communications Network Ltd


-------
Profile: intent