Panasonic Automotive Systems Company of America and AUPEO! Personal Radio Announce Strategic Collaboration

Panasonic Automotive Systems Company of America and AUPEO! Personal Radio Announce Strategic Collaboration

Collaboration will result in high-quality streaming music services optimized for automotive applications

DETROIT, Jan. 22, 2013 /PRNewswire/ -- Panasonic Automotive Systems Company of America, an industry leading integrated supplier of in-vehicle entertainment systems, announced plans to work in conjunction with Berlin-based audio streaming service AUPEO! to bring optimized personal streaming music to cars.

The collaboration provides the framework for the two leaders in their respective industries to work together to develop advancements in personalized streaming music and create customized cloud-based solutions, optimized for the automotive market.

AUPEO! offers a free music streaming service in over 40 countries with a focus on the discovery of new songs and artists. The AUPEO! platform offers radio stations that compile an individual program for listeners and recommends similar music. The song recommendation technology is based on an algorithm developed by the Fraunhofer Institute- inventors of the MP3 format. In addition AUPEO! has developed a complete automotive product portfolio which offers additional content such as audio-books, news and weather information, along with software components to deliver optimized streaming results.

"This collaboration with AUPEO! is one of several strategies designed to connect with consumers and with their increasingly interconnected lifestyles," said Tom Gebhardt President, Panasonic Automotive Systems of America. "As a leader in the automotive market, we are committed to providing the best hardware, software and entertainment solutions for our in-vehicle systems. To that end, we are aligning our product roadmap for enhanced in-vehicle lifestyle experiences, which have very emotional connections to consumers. The AUPEO music listening experience is a process filled with familiarity, discovery, surprise and delight."

With the AUPEO! service, the driver can conveniently enjoy a highly personalized music experience inside their vehicle. The listener can select artists, genres or moods, and personalize the currently playing music program or simply skip tracks leading to the discovery of even more new music.

"The connected car is changing the way people consume media," says Holger G. Weiss, CEO of AUPEO! "The internet allows us to offer highly personalized services to each individual user. With Panasonic Automotive we are working together with an industry leader to develop the best user experience and to offer consumers optimized, personalized entertainment on the road."

AUPEO! is available at www.aupeo.com and as a free app on the iTunes App Store, Google Play and Windows Phone Marketplace. The global service cooperates with a number of manufacturers in the automotive, Mobile, PC, Connected TV/STB/BD-Player and Home Entertainment industries.

About AUPEO!
AUPEO! Personal Radio offers free online music with a focus on the discovery of new songs and artists. Founded in Berlin in 2008, the service is a leading provider of personalized audio streams for Internet-capable hardware devices.

AUPEO! offers radio stations that compile an individual program for listeners and recommend similar music. The recommendation technology is based on an algorithm developed by the Fraunhofer Institute, inventors of the MP3 format. AUPEO! is available at www.aupeo.com and as a free app on the iTunes App Store, Google Play, Windows Phone Marketplace and Nokia Ovi Store.

The global service cooperates with a number of manufacturers in the automotive, Mobile, PC and Home Entertainment industries. AUPEO!'s partner brands currently include Acer, Asus, BMW, Loewe, Mercedes-Benz, Mini, Panasonic, Philips, Pioneer, Sonos, Toshiba and Onkyo.

About Panasonic Automotive Systems Company of America
Based in Peachtree City, Ga., with Detroit-area operations located in Farmington Hills, Mich., Panasonic Automotive Systems Company of America is a division company of Secaucus, New Jersey-based Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. (NYSE: PC) of Osaka, Japan, one of the world's leading developers and producers of innovative digital and other electronic products for consumer, business and industrial use. Panasonic Automotive Systems Company of America also acts as the North American operating company of Panasonic's Automotive Systems Company of Japan, which coordinates global automotive industry systems and components operations. For more information on Panasonic Automotive, please visit: www.panasonic.com/business/automotive.

SOURCE Panasonic Automotive Systems Company of America

Panasonic Automotive Systems Company of America

CONTACT: David Stoyka, Marx Layne & Co., +-248-855-6777, dstoyka@marxlayne.com; or Dan Unger, Panasonic, +1-201-392-4571, dan.unger@us.panasonic.com

Web Site: http://www.panasonic.com


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