Cricket's Muve Music Finishes 2012 with more than 1.1 Million Subscribers

Cricket's Muve Music Finishes 2012 with more than 1.1 Million Subscribers

~ Cricket's Android Rate Plans with Unlimited Music Drive Growth

SAN DIEGO, Jan. 8, 2013 /PRNewswire/ -- Cricket Communications today announced that its innovative Muve Music service has surpassed one million subscribers. Since its commercial launch in January 2011, Muve Music has become one of the fastest-growing and leading on-demand digital music services in the United States.

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Cricket responded to its customers' passion for music by including Muve Music in every Cricket Android smartphone rate plan and created a product that differentiates Cricket in the marketplace. This approach has increased loyalty because music is very important to Cricket customers and they have deep engagement with the Muve Music Service.

To deliver a leading customer experience, Cricket combined affordable Android wireless plans with a leading digital music service that customers use heavily and highly value. Through Muve Music, Cricket is delivering a differentiated and innovative wireless product where music is as universal as the voicemail and text features customers have come to expect when they buy their wireless plans. In addition, Muve Music delivers its high engagement service at lower cost and lower bandwidth than alternative streaming music services.

How to Get Muve Music

Muve Music is available at Cricket company-owned stores, authorized Cricket dealers and at www.mycricket.com, as well as through select national retailers. Cricket's Muve Music offering is the first wireless rate plan to include unlimited music.

Starting at $50 per month, Muve Music is included in Cricket's 3G or 4G LTE unlimited nationwide talk, text, and data plus music plans. Muve Music customers get unlimited full track downloads, ringtones and ringback tones all for one low monthly rate plan, they will never pay per song and the music service is built in to Cricket's no contract rate plans- so the music is free. Muve Music customers have the added benefit of discovering new music through its monthly artist programs such as Muve First, Muve Headliner, Muve Spotlight and Muve Icon - featuring exclusive commentary, music and videos every month from up and coming and top producing artists only available to Muve Music. With Muve Music from Cricket, customers have millions of songs at their fingertips and can choose from the hottest artists from thousands of record labels, which are distributed through Universal Music Group, Warner Music Group, Sony Music Entertainment, EMI Music and global rights agency Merlin, as well as independents CD Baby, IODA, INgrooves, The Orchard and TuneCore.

For more information about Muve Music, visit www.muvemusic.com, and for Cricket's dynamic device lineup, visit www.mycricket.com. For the latest Cricket news and updates online, follow us on Facebook and Twitter.

About Cricket

Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts. Cricket offers nationwide wireless voice and mobile data services over high-quality, all-digital 4G LTE and 3G CDMA wireless networks. Cricket's innovative products and services, including the award-winning Muve Music(®) - the first music service designed for a wireless phone, are available nationwide at Cricket branded retail stores, dealers, national retailers and at www.mycricket.com. For more information about Cricket, please visit www.mycricket.com.

SOURCE Cricket Communications

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Cricket Communications

CONTACT: Greg Lund, Media Relations, +1-858-882-9238, glund@cricketcommunications.com, Amy Wakeham, Investor Relations, +1-858-882-9876, awakeham@leapwireless.com

Web Site: http://www.mycricket.com


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