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Tuesday, January 29, 2013

AVATAR: The Exhibition Invites Guests to Explore the Technologies Used by Filmmakers to Create the Visually Stunning Film

AVATAR: The Exhibition Invites Guests to Explore the Technologies Used by Filmmakers to Create the Visually Stunning Film

NY/NJ-AREA PREMIERE, MEDIA PREVIEW OPPORTUNITIES AVAILABLE 2/9-2/15

Exhibition on view to the public 2/16-5/19

JERSEY CITY, N.J., Jan. 29, 2013 /PRNewswire-USNewswire/ -- AVATAR, the highest-grossing film of all time, moves from the cinema to Liberty Science Center's exhibition halls in the NY/NJ-area premiere of AVATAR: The Exhibition. The hands-on exhibition is available exclusively to members of the media and LSC Members from 2/9-2/15 before opening to the public 2/16-5/19.

(Photo: http://photos.prnewswire.com/prnh/20130129/DC50276 )

According to director James Cameron, "The exhibition will be a unique opportunity for people to learn more not only about how the film was made, but also experience Pandora in a much deeper way. Fans will be able to see in-person the workmanship behind the film, whether it's how scenes are captured, or how a Na'vi costume was built first as a real-world garment then produced digitally."

The exhibition's interactives explore the creation of Pandora as well as three emerging technologies that contributed to AVATAR's stunning realism: performance capture (advanced motion capture), the virtual camera, and the Simulcam.

"Fans of the film and those yet to see it will be amazed by the many ways science and technology contributed to its success," said Paul Hoffman, president and CEO of Liberty Science Center.

Hands-on exhibits invite guests to:


-- Jump into the film via the Motion-Capture Stage
-- See themselves rendered as animated Avatars at the Performance Capture
Interactive
-- Direct a scene using a hand-held monitor similar to Cameron's virtual
camera system
-- Listen to and learn the Na'vi language
-- Develop a new type of plant using the same design process used by the
filmmakers
-- Experiment with sound to set the mood of a scene in the film
-- View elaborate displays of artifacts and props such as the actual AMP
(Armored Mobility Platform) suit used in combat scenes, soldier
uniforms, and the original hand-made models of the Na'vi characters
James Cameron's AVATAR: The Exhibition(TM) was organized by EMP Museum, Seattle, WA. ©2013 Twentieth Century Fox Film Corporation. JAMES CAMERON'S AVATAR is a trademark of Twentieth Century Fox Film Corporation. All rights reserved.

About Liberty Science Center

Liberty Science Center (LSC.org) is a 300,000-square-foot learning center located in Liberty State Park on the Jersey City bank of the Hudson near the Statue of Liberty. Dedicated to bringing the excitement of science to people of all ages, Liberty Science Center houses 12 museum exhibition halls, a live animal collection with 110 species, giant aquariums, a 3D theater, the nation's largest IMAX Dome Theater, live simulcast surgeries, tornado and hurricane-force wind simulators, K-12 classrooms and labs, and teacher-development programs. More than half a million students, teachers, and parents visit the Science Center each year, and tens of thousands more participate in the Center's offsite and online programs.

SOURCE Liberty Science Center

Photo:http://photos.prnewswire.com/prnh/20130129/DC50276
http://photoarchive.ap.org/
Liberty Science Center

CONTACT: Mary Meluso, +1-201-253-1335, mmeluso@lsc.org

Web Site: http://www.LSC.org


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