Bon Jovi's "Because We Can" Nets #1 Global iTunes Success In 12 Countries, In Advance Of New Album, What About Now, To Be Released March 26th On Island Records!

Bon Jovi's "Because We Can" Nets #1 Global iTunes Success In 12 Countries, In Advance Of New Album, What About Now, To Be Released March 26th On Island Records!

iTUNES GLOBAL ALBUM PRESALE CAMPAIGN LAUNCHES FEB. 12th WITH INSTANT GRAT OF TITLE SONG, "WHAT ABOUT NOW"

"BECAUSE WE CAN" VIDEO DIRECTED BY FISHER STEVENS, PREMIERES TODAY ON VEVO

BON JOVI APP (AVAILABLE FOR FREE DOWNLOAD) ENABLES DEVICES TO OPEN UP A WORLD OF AUGMENTED REALITY!

"BON JOVI BECAUSE WE CAN - THE TOUR" OPENS FEB. 9th

NEW YORK, Jan. 29, 2013 /PRNewswire/ -- After blasting out to worldwide radio on Jan. 7th, Bon Jovi's new single "Because We Can" quickly turned into the biggest single launch in the iTunes era of the band's storied career. "Because We Can" hit Top 5 on iTunes in 24 countries and reached #1 in 12 countries.

(Photo: http://photos.prnewswire.com/prnh/20130129/NY49883)

On February 12th, iTunes launches the global album presale campaign of Bon Jovi's upcoming studio album, WHAT ABOUT NOW, set for March 26th release on Island Records. As an added bonus, fans who pre-order the album will instantly receive the album's title track, "What About Now."

Today also marks the VEVO video premiere for "Because We Can," directed by actor and acclaimed documentary filmmaker Fisher Stevens. Following the premiere, fans will be treated to the release of a new alternate version of the video every other week leading up to the March 26th release of WHAT ABOUT NOW. Go to: http://vevo.ly/WB6SAv

The single cover for "Because We Can" is out now, unleashing an exciting and unprecedented interactive experience for the fan/consumer via the free Bon Jovi App (download at: http://smarturl.it/BonJoviApp).

The Bon Jovi mobile application is at the heart of the WHAT ABOUT NOW campaign, tying together the latest content and cutting edge technologies including augmented reality. Augmented reality (AR) is image recognition technology for smartphones and tablets that creates an interactive "wow" experience. Point the Bon Jovi app at the WHAT ABOUT NOW artwork (wherever it appears e.g. posters, single art, cover art, magazines etc.) and unlock an animated version of the imagery in 3D space. Throughout the campaign, fans will be treated to animated and interactive versions of Bon Jovi artwork as well as exclusive access to the latest news and content. The Bon Jovi app already has over 250,000 downloads. The AR technology has been developed in partnership with Aurasma, the leaders in image recognition and augmented reality technology. What's unique about this campaign? "First ever 2D animation in 3D space" "Augmenting fine art."

Bon Jovi's return to the road in 2013 will launch the latest chapter in an ongoing blockbuster run which has already secured Bon Jovi's status as the essential live rock band. "BON JOVI Because We Can - The Tour" will make its way across the globe with dates in the USA, Canada, Europe, Japan, South Africa, Brazil, and Australia.

* For up-to-date information on all things Bon Jovi, please visit www.bonjovi.com

* Bon Jovi Tickets: http://live.bonjovi.com/tour

* New Bon Jovi Merch: http://store.bonjovi.com/

"BON JOVI Because We Can - The Tour"

Date City Venue

Feb. 9 Uncasville, CT Mohegan Sun Arena
10 Washington DC Verizon Center
13-14 Montreal, Que. Bell Centre
17-18 Toronto, Ont. Air Canada Centre
20 Kanata, Ont. Scotiabank Place
21 Pittsburgh, PA CONSOL Energy Center
23 State College, PA Bryce Jordan Center
24 Buffalo, NY First Niagara Center
27 Atlanta, GA Philips Arena

March 1 Tampa, FL Tampa Bay Times Forum
2 Sunrise, FL BankAtlantic Center
5 Charlotte, NC Time Warner Cable Arena
6 Nashville, TN Bridgestone Arena
9 Cleveland, OH Quicken Loans Arena
10 Columbus, OH Nationwide Arena
13 St. Louis, MO Scottrade Center
14 Louisville, KY KFC Yum! Center
16 Oklahoma City, OK Chesapeake Energy Arena
17 Lubbock, TX United Spirit Arena

April 2 Calgary, Alb. Scotiabank Saddledome
3 Edmonton, Alb. Rexall Place
5 Winnipeg, MB. MTS Centre
7 St. Paul, MN Xcel Energy Center
10 Austin, TX Frank Erwin Center
11 Dallas, TX American Airlines Center
13 Kansas City, MO Sprint Center
14 Des Moines, IA Wells Fargo Arena
16 Denver, CO Pepsi Center
17 Salt Lake City, UT EnergySolutions Arena
19 Los Angeles, CA STAPLES Center
20 Las Vegas, NV MGM Grand Garden Arena
23 Glendale, AZ Jobing.com Arena
25 San Jose, CA HP Pavilion at San Jose

July 12 Chicago, IL Soldier Field
18 Detroit, MI Ford Field
20 Foxboro, MA Gillette Stadium
24-25 East Rutherford, NJ MetLife Stadium

(The tour will also hit the following cities, with additional details to come: Memphis, TN; Milwaukee, WI; Philadelphia, PA; Portland, OR; Raleigh, NC; San Antonio, TX; Seattle, WA; Vancouver, B.C.)

SOURCE Island Records

Photo:http://photos.prnewswire.com/prnh/20130129/NY49883
http://photoarchive.ap.org/
Island Records

CONTACT: Laura Swanson, +1-212-333-8533, Laura.Swanson@umusic.com


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