wywy Announces US Launch at the TV of Tomorrow Conference in New York

wywy Announces US Launch at the TV of Tomorrow Conference in New York

NEW YORK, December 10, 2012 /PRNewswire/ --




- Field-proven and robust Automated Content Recognition (ACR) platform for
second screen synchronization now available in the United States
- SaaS-model for easy integration into TV companion apps and interactive
campaigns via simple SDK/API


wywy GmbH (wywy.com [http://wywy.com ]), an established provider of synchronized
broadcast detection and interactivity solutions based in Munich, Germany, announces the
availability of its services in the US. After a successful launch of the ACR platform in
Germany earlier this year, wywy now offers second screen synchronization services in the
US through a simple SDK/API.



The rapid growth in use of mobile devices in parallel to TV viewing represents an
incredible opportunity for optimized ad targeting and enhanced viewer interaction. By
utilizing wywy's ACR to generate precisely time-synchronized events and promotions on the
second screen, broadcasters, marketers and advertisers can more accurately target
customers and offer compelling interactive programming and advertisements.



Interactive TV developers in the US can now easily leverage the following proven
content recognition solutions to integrate real-time sync capabilities into their second
screen applications:



LiveTV ChannelSync enables real-time detection of the specific channel currently being
viewed by each individual viewer.



LiveTV ItemSync enables real-time detection and recognition of specific content items
such as breaks, promos, advertisements and programs.



"wywy's LiveTV ChannelSync and LiveTV ItemSync provide second screen apps with
features that are essential in bringing the main and second screen together, creating a
complete and compelling interactive TV viewing experience," says Ze'ev Schlik, Co-Founder
and VP Business Development at wywy."



"The launch of services in the US, in addition to existing services in Europe and the
Middle East, represents a milestone in wywy's mission of making the implementation of
multiscreen synchronization capabilities simple and accessible on a global level," adds
wywy CEO Tobias Schmidt.



About wywy



wywy specializes in synchronized broadcast detection and interactivity solutions.
wywy's technology synchronizes accompanying TV applications in real-time with the actual
live broadcast. This creates new possibilities for interactive TV in the growing market of
second-screen applications and interactive advertising. Through its wholly owned
subsidiary Idioma Ltd., wywy has been a provider of broadcast monitoring and automated
detection technologies to a global client base since 2001.




Press Contact:
Eric St. Gemme
Email: eric.st.gemme@wywy.com
Phone: +49(0)89-416143214
Web: http://wywy.com


wywy


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