PacSun Honors Industry Leaders At The 'Common Threads' Event Hosted In Los Angeles

PacSun Honors Industry Leaders At The 'Common Threads' Event Hosted In Los Angeles

Snoop Dogg headlines; Honorees include Hurley H2O Program, Goldenvoice, Nyjah Huston, Gaslamp Killer, LOVE+MADE and Known Gallery

ANAHEIM, Calif., Dec. 3, 2012 /PRNewswire/ -- Pacific Sunwear of California, Inc. (Nasdaq: PSUN) (collectively, "PacSun") hosted the inaugural 'Common Threads' event, an industry celebration honoring companies and people who have been influential and inspirational this past year, on Saturday, December 1 at Lot 613 in downtown Los Angeles. Headlined by California-native Snoop Dogg, the 'Common Threads' event was attended by more than 700 leaders, insiders and influencers in the fashion, music, art and action sports industries.

(Logo: http://photos.prnewswire.com/prnh/20121115/LA14124LOGO-b)

A night dedicated to celebrating California culture, PacSun featured four prominent Los Angeles based artists -- Gareth Stehr, Cody Comrie, Justin Fry and Lia Halloran - whose varied styles exemplified the diversity and creativity of California. In addition to the art display, guests enjoyed music by DJ Them Jeans and Roam, as well as a special musical performance by rapper Snoop Dogg, who performed hits such as "What's My Name" and "Gin & Juice."

"Given PacSun's 30-year history of championing California lifestyle and action sports, the 'Common Threads' event was an opportunity for us to recognize and celebrate with our industry partners and peers," said Gary Schoenfeld, CEO of PacSun. "PacSun's brand essence and merchandise has been and will continue to be heavily influenced by everything that makes up California -- from music festivals and underground concerts to vintage fashion prints and emerging designers to action sports and inspiring athletes."

During the evening PacSun bestowed six Common Threads Awards to a select group of individuals and corporations that demonstrated leadership and ingenuity in the categories of social responsibility, innovation, action sports, music, style and art. The Common Threads Awards were presented to the following individuals and entities, along with a $5,000 donation to a designated charity in each recipient's name:


-- Social Responsibility: HURLEY H2O PROGRAM The H2O Program is both
innovative and authentic to the brand's water-based roots. In 2008, the
Hurley H2O program started with a clear mission: get clear water to
every single person who needs it. Through partnerships and a continued
effort to make sure water is always top of mind, clear water has been
brought to people in places such as Haiti, Brazil, India and the U.S.,
most recently to the victims of Superstorm Sandy. In recognition, PacSun
made a donation to Hurley H2O Program

-- Innovation: GOLDENVOICEBy delivering the most talent in the most
unexpected venues, Goldenvoice uses their unparalleled innovation to
push the musical performance experience. Constantly creating new ways to
experience 'the music festival,' Coachella forever changed concerts this
year by resurrecting one of the most legendary artists of all time,
Tupac Shakur. In recognition, PacSun made a donation to Global
Inheritance

-- Action Sports: NYJAH HUSTONOne of the most recognized and celebrated
professional skateboarders in the world, Nyjah's smooth and consistent
style sets him apart from the competition. He has become a leader for a
new generation of skaters. In recognition, PacSun made a donation to Let
It Flow.

-- Music: GASLAMP KILLERWith an energy and passion for music, Gaslamp
Killer is truly inspirational and has changed everything one thought
about DJ-ing. In recognition, PacSun made a donation to Tree Media
Foundation.

-- Style: LOVE+MADELOVE+MADE has made their mark in fashion by
incorporating contemporary fashion with street wear sensibilities.
They've earned respect in the industry by partnering with the most
iconic and influential brands on a wide range of projects. In
recognition, PacSun made a donation to Fashion Delivers.

-- Art: KNOWN GALLERYCurating industry leading shows with everyone from
Saber to Hello Kitty, Known Gallery bridges a diverse audience that not
only includes traditional art lovers, but also a new generation of
enthusiastic creative people who follow the worldwide culture of
contemporary art. In recognition, PacSun made a donation to City of
Hope.
For more information on PacSun, visit www.pacsun.com. For images from the 'Common Threads' event as well as inspiration on styles and trends, visit www.gsom.com.

About Pacific Sunwear of California, Inc.

Pacific Sunwear of California, Inc. and its subsidiaries (collectively, "PacSun" or the "Company") is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of November 29, 2012, the Company operates 722 stores in all 50 states and Puerto Rico. PacSun's website address is www.pacsun.com.

Contact: Corie Jackson
Corie.Jackson@edelman.com

323-202-1075

SOURCE Pacific Sunwear of California, Inc.

Photo:http://photos.prnewswire.com/prnh/20121115/LA14124LOGO-b
http://photoarchive.ap.org/
Pacific Sunwear of California, Inc.

Web Site: http://www.pacsun.com


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