Conor Maynard & Tinchy Stryder Lead rara.com Free Music Streaming Promotion as Service Expands to 33 Countries

Conor Maynard & Tinchy Stryder Lead rara.com Free Music Streaming Promotion as Service Expands to 33 Countries

LONDON, December 20, 2012 /PRNewswire/ --






- rara.com launches holiday campaign with festive playlists from artists and
celebrities and 7 days free web + mobile music streaming for every new rara.com user
- rara.com expands to 33 countries switching on 6 new markets in Eastern Europe:
Poland, Hungary, Czech Republic, Latvia, Lithuania and Estonia
- rara.com licenses independent distributor [PIAS] digital music catalogue


British based music streaming service rara.com today launches a holiday campaign
backed by an international roster of celebrities and artists including UK rapper Tinchy
Stryder, NFL star Victor Cruz and Smash star Megan Hilty who are providing festive
playlists to help you through the holidays. rara.com is giving every new user 7 days of
free web + mobile music access; to enjoy the playlists simply visit rara.com and enter the
voucher code HOLIDAY2012.



Tinchy Stryder comments, "Music is a massive part of Christmas for me, especially when
out with friends on Christmas Eve, something I try and do every year. I've put together
some tunes for you, available on rara.com and these are the tracks you can catch a good
vibe to on the 24th Dec."



"We're giving consumers free access to playlists from their favourite celebrities and
artists on rara.com over the festive season," said rara.com CEO Nick Massey. "Celebrities
from the worlds of music, sport, fashion, food, comedy, film and TV have put together
their holiday playlists on rara.com to get you in the holiday mood."



The holiday promotion runs from 20th December until 31st January.



rara.com goes live across Eastern Europe



rara.com today switches on 6 new territories across Eastern Europe: Poland, Hungary,
Czech Republic, Lithuania, Latvia and Estonia.* Each new territory features a fully
localised music catalogue featuring both local and international music and playlists hand
curated by local music experts.



With Eastern Europe now live, rara.com provides on-demand music streaming to PC and
Mac users via the web and apps for iPhone, iPad, iPod Touch, Android and Windows 8 users
across 33 countries worldwide; US, Canada, UK, Ireland, France, Spain, Italy, Germany,
Austria, Belgium, The Netherlands, Luxembourg, Switzerland, Sweden, Denmark, Norway,
Finland, Portugal, Poland, Hungary, Czech Republic, Lithuania, Latvia and Estonia, Mexico,
Brazil, Australia, New Zealand, Singapore, Hong Kong, Taiwan, Malaysia and South Africa.
Further country rollouts are planned for 2013.



[PIAS] licensing deal



rara.com announces a licensing agreement with leading independent digital distributor
[PIAS] bringing a wide range of independent artists to the service which features a global
licensed catalogue of 18 million tracks.



"I'm very pleased that we have now partnered with [PIAS] which represents a great
range of independent artists and bring even greater quality to the rara.com catalogue,"
continued Massey.



The addition of [PIAS] builds on rara.com's recently announced deals with global
rights agency Merlin and leading independent digital distributors The Orchard, INgrooves
Fontana, Believe Digital and VidZone Digital Media.



Unique introductory pricing



Following the promotional free trial, access to rara.com costs just 99p/99c per month
for the first 3 months followed by a flat fee of GBP/EUR/$4.99 per month for online access
(web), with mobile access to rara.com on iOS, Android and Windows 8 devices (web + mobile)
just GBP/EUR/$1.99 per month for the first 3 months then GBP/EUR/$9.99 per month or local
equivalent.*



*Eastern European market pricing



International subscription pricing for rara.com:




Territory Currency Subscription package pricing
DIS DIS
Web web web + mobile web + mobile
Czech Rep CZK KA23.99 KA120.00 KA47.99 KA240.00
Poland PLN zA'3.99 zA'19.99 zA'7.99 zA'39.99
Hungary HUF Ft263 Ft1325 Ft528 Ft2650
Estonia EUR 0.99 4.99 1.99 9.99
Latvia LVL Ls0.99 Ls3.99 Ls1.40 Ls6.99
Lithuania LTL Lt2.99 Lt16.99 Lt6.99 Lt33.99


About rara media group



rara.com is the new global digital music service designed for the mass-market, where
you do not need to be a music expert or a technology enthusiast to use the service.
rara.com provides on-demand music streaming for PC and Mac via the web and apps for
iPhone, iPad, iPod Touch, Android and Windows 8 across 33 countries worldwide. rara.com is
provided by rara media group limited, a private company headquartered in London. Licensed
by all of the major labels; Universal Music Group, Sony Music Entertainment, EMI Music and
Warner Music Group the global rights agency Merlin and leading independent digital
distributors including The Orchard, INgrooves Fontana, Believe Digital, [PIAS] and VidZone
Digital Media. rara.com is powered by digital music service provider Omnifone.




Further information:
Tim Hadley
rara.com
+44-7976410001
thadley@rara.com


rara media group


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