Bell Mobile TV delivers a slam dunk with NBA TV Canada and NBA on TSN

Bell Mobile TV delivers a slam dunk with NBA TV Canada and NBA on TSN

Mobile TV sports lineup expanded with NBA games and programming, the NBA
All-Star Game, Playoffs, and Finals on superphones, smartphones and
tablets


MONTREAL, Dec. 5, 2012 /CNW Telbec/ - Bell today announced an expanded
sports line-up on its breakthrough Bell Mobile TV service with the
addition of both NBA TV Canada and NBA on TSN.



"Bell Mobile TV's addition of non-stop basketball action from NBA TV
Canada and NBA on TSN means keeping up with your favourite sports,
anytime, anywhere, just got better," said Wade Oosterman, President of
Bell Mobility and Residential Services, and Bell's Chief Brand Officer.
"From its debut at Vancouver 2010 through London 2012 to delivering the
best basketball, hockey and football content available in Canada, Bell
Mobile TV has quickly become one of the world's premier mobile services
for sports fans."



Through NBA TV Canada, Bell Mobile TV customers will have access to
basketball programming including games from around the league and
original shows such as NBA Game Time, Open Court and The Jump.
Complementing the line-up on NBA TV Canada, NBA on TSN will provide
access to the NBA All-Star Game, Playoffs, and Finals, as well as many
Toronto Raptors games and marquee NBA match-ups.



"We are committed to providing NBA fans across Canada with as much
access to live NBA games as possible through television, broadband and
mobile devices," said Christopher Granger, Executive Vice President,
Team Business and Operations, NBA. "Bell Mobile TV is an ideal product
to bring our fans exciting NBA content on the go."



Some of the other top-rated sports programming available on Bell Mobile
TV includes the NFL Playoffs starting January 5, Super Bowl XLVII on
February 3 and TSN's coverage of the upcoming International Ice Hockey
Federation (IIHF) World Junior Hockey Championship from December 26 to
January 5.



Bell Mobile TV also offers popular entertainment, news and children's
programming from providers including CTV, BNN, CBC News Network, MTV
and Treehouse as well as a large variety of on-demand content.



Bell Mobile TV is available for just $5 a month for 10 hours of mobile
data usage. For more information, please visit Bell.ca/MobileTV.


About Bell

Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs. Bell Media
is Canada's premier multimedia company with leading assets in
television, radio and digital media. Bell is wholly owned by Montréal's
BCE Inc. (TSX, NYSE: BCE). For more information, please visit Bell.ca.



The Bell Mental Health Initiative is a multi-year charitable program
that promotes mental health across Canada with the Bell Let's Talk
anti-stigma campaign and support for community care, research and
workplace best practices. To learn more, please visit Bell.ca/LetsTalk.


About the NBA in Canada

The NBA, founded in 1946, is a professional sports league and global
business that features 30 teams in the United States and Canada. During
the 2011-12 season, more than 300 games were broadcast nationally in
Canada on TSN, TSN 2, The Score, Rogers Sportsnet, Sportsnet One, TVA
Sports and NBA TV Canada. The NBA has 9 marketing partners in Canada
with adidas, Coca-Cola, Cisco, Gatorade, Nike, SAP, State Farm, Take
Two Interactive, and Spalding. Through NBA Cares, the league, its teams
and players have donated more than $165 million to charity, completed
more than 1.7 million hours of hands-on community service, and created
more than 700 places where kids and families can live, learn, or play.


SOURCE BELL CANADA

Image with caption: "Bell Mobile TV will now carry NBA TV Canada and NBA on TSN. (CNW Group/BELL CANADA)". Image available at: http://photos.newswire.ca/images/download/20121205_C6036_PHOTO_EN_21529.jpg

BELL CANADA

CONTACT: Jason Laszlo
Bell Media Relations
1-855-614-6602
jason.laszlo@bell.ca
@Bell_News  Rachel Walsh
NBA
(212) 407-8058
rwalsh@nba.com


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