Aquafina® and "Project Runway" Invite Aspiring Designers to Get Inspired and Enter the "Aquafina Pure Challenge"

Aquafina® and "Project Runway" Invite Aspiring Designers to Get Inspired and Enter the "Aquafina Pure Challenge"

Designers compete for the chance to win $5,000 and see their unique work showcased during Fashion Week

PURCHASE, N.Y., Dec. 12, 2012 /PRNewswire/ -- Aquafina and "Project Runway" announce today they have teamed up to launch the "Aquafina Pure Challenge," a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design.

PHOTO LINK: Aquafina Logo - http://multimedia.pepsico.com/public/asset_id/2243

PHOTO LINK: Project Runway Logo - http://multimedia.pepsico.com/public/asset_id/2246

"The Aquafina Pure Challenge" is inspired by Aquafina's commitment to providing the pure water, perfect taste to help consumers feel their best every day. In collaboration with The Emmy Award nominated series, "Project Runway," Aquafina will provide a platform for consumers and fashion hopefuls to showcase the look that represents them at their best, too.

Beginning today through January 8, 2013, contestants can submit a sketch, drawing or photograph of an original fashion design on Aquafina's Facebook page at Facebook.com/Aquafina.Ten semi-finalists will be selected from this pool of entries and between January 11 and January 20. Aquafina's Facebook fans will vote to narrow it down to four finalists. The four finalists will receive a trip to New York City, where they will compete in a live one-hour competition on February 6 in conjunction with the "Project Runway" finale during Fashion Week. In addition to gaining recognition among the esteemed "Project Runway" community, the Grand Prize winner will be awarded a $5,000 cash prize and a year's worth of Aquafina.

"We are excited to collaborate with one of the most iconic fashion television shows to provide our consumers with an opportunity to showcase their individuality and passions," said Galit Cann, Marketing Director, Aquafina. "We look forward to receiving the creative design submissions and seeing how Aquafina's commitment to purity translates into fashion."

To learn more about contest rules and submissions, please visit Facebook.com/Aquafina or Tweet Aquafina on Twitter @aquafina.

No purchase necessary. A purchase will not increase your chances of winning. Legal residents of the 50 United States (D.C.), 18 years and older (19 in AL or NE) and who did not purchase any equipment for purposes of entering this contest. Void where prohibited. Enter Contest between 12/12/2012 & ending 1/20/2013. To enter and for Official Rules and other important terms and conditions, visit Facebook.com/Aquafina.

About Aquafina
Aquafina (www.aquafina.com) is a product of PepsiCo Beverages Americas (PBA), a division of PepsiCo. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

SOURCE PepsiCo

PepsiCo

CONTACT: Elisa Baker, Aquafina Communications, +1-914-253-2408, elisa.baker@pepsico.com; or Nicole Elias, Walton Isaacson for Aquafina, +1-323-677-5341, nicole.elias@waltonisaacson.com

Web Site: http://www.pepsico.com


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