Sony Movie Channel Grows For a Cause With The Movember Moustache Movie Madness App on Facebook

Sony Movie Channel Grows For a Cause With The Movember Moustache Movie Madness App on Facebook



CULVER CITY, Calif., Nov. 5, 2012 /PRNewswire/ -- Sony Movie Channel is supporting the global moustache growing charity event Movember to help raise awareness and funds for men's health initiatives with the Movember Moustache Movie Madness Facebook app.

(Logo: http://photos.prnewswire.com/prnh/20120322/LA74713LOGO)

Now through November 30(th) movie-lovers can log onto the Sony Movie Channel Facebook page (www.Facebook.com/SonyMovieChannel), "Like" the page and experience the Movember Moustache Movie Madness app. For the next 30 days fans can vote on their favorite movie moustaches by choosing from a showcase of some of Hollywood's best-known movies with mo's (moustache). Some of the famous star mo's include Burt Reynolds, Tom Selleck, Marlon Brando and Robin Williams.

For every vote cast through the app, Sony Movie Channel will donate $1 to the Movember campaign up to a maximum of $5,000. Viewers may cast up to one vote a day throughout the month.

Sony Movie Channel's November programming pays homage to the moustache as well with a slate of "mo" movies including Burt Reynolds in PHYSICAL EVIDENCE airing Saturday, November 3, Omar Sharif in FUNNY LADY airing Tuesday, November 6 and RUNAWAY starring Tom Selleck airing Monday, November 12, along with 27 other "mo" movies throughout the month. The month of moustaches ends with Marlon Brando in THE FRESHMAN airing November 30(th).

Movember engages men to grow and women to support the moustache for the 30 days of November to raise funds for men's health- specifically prostate and testicular initiatives. Once registered and clean-shaven, every Mo Bro (male participant) grows their moustache for month, getting friends, family and colleagues to donate to their Mo-growing efforts. During Movember, Mo Bros become walking, talking billboards for men's health. Mo Sistas (female participants) play an important role in the movement, from registering a team to hosting events and raising awareness and funds for the cause.

About Sony Movie Channel

Sony Movie Channel is the first U.S. multi-platform television network from Sony Pictures Television created specifically for the Hollywood movie fan. Offering uncut theatrical releases in stunning high definition, Sony Movie Channel showcases titles from Sony Pictures' vast library including award-winning features, epic favorites, cult classics, indie films, family comedies and gripping dramas. Programming is selected from more than 3,500 Sony Pictures films, which collectively have received 184 Academy Awards including 12 for Best Picture. Sony Movie Channel is available on DISH Network, DIRECTV and AT&T U-Verse TV on linear as well as on authenticated VOD and online platforms.

About Movember

Movember aims to forever change the face of men's health through the power of the moustache, braising awareness and funds for prostate and testicular cancer initiatives. Since 2003, more than 1.9 million participants have raised over $299MM for the cause, with official Movember campaigns taking place in 21 countries. For more information please visit Movember.com. Movember is a registered 501(c)(3) charity.

SOURCE Sony Movie Channel

Photo:http://photos.prnewswire.com/prnh/20120322/LA74713LOGO
http://photoarchive.ap.org/
Sony Movie Channel

CONTACT: Brian Hirsch, Sony Pictures Television, +1-310-244-3512, brian_hirsch@spe.sony.com; Geetanjali Dhillon, Sony Pictures Television, +1-310-244-3796, geetanjali_dhillon@spe.sony.com


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