History is Made as 100th GREY CUP on TSN Becomes Most-Watched Ever on English-Language Television

History is Made as 100th GREY CUP on TSN Becomes Most-Watched Ever on English-Language Television


- 5.8 million watch on TSN and RDS, up 28% compared to last year -

- More than one in three Canadians watch some part of the broadcast -



To tweet this release: http://bit.ly/QHg48w


TORONTO, Nov. 26, 2012 /CNW/ - The 100(th) GREY CUP scored big on - and off - the field last night, as the country united
to watch one of the biggest sporting events in Canadian history on TSN
and RDS.



Preliminary overnight data from BBM Canada confirms that the 100(th) GREY CUP delivered an average audience of 5.5 million viewers on TSN, making it the most-watched CFL championship game ever recorded on
English-language television.*



Meanwhile, an average audience of 5.8 million watched the100(th) GREY CUP on TSN and RDS, marking a 28% increase in viewers compared to last year and earning an incredible national 16.1 rating.  Audiences jumped even higher for younger viewers, with a 38% increase
among Adults18-34.



Overall, more than 13 million Canadians - or more than one in three Canadians - tuned in to watch some or all
of last night's broadcast on TSN and RDS.



In the Toronto Extended Market, more than 3.6 million viewers watched some of the 100(th) GREY CUP on TSN - close to half the population in this market.



"It's clear that Canadians embraced the GREY CUP like never before, making the 100(th) edition of the game an undeniable success not only for TSN and RDS, but
also for the CFL and all Bell Media platforms that thoroughly supported
the game this week," said Stewart Johnston, President of TSN. 
"Yesterday's 100(th) GREY CUP was an important milestone in Canadian history and we are all
tremendously proud that we were able to share this game with fans
across the country."



"Tradition dictates that only the Grey Cup Champion Toronto Argonauts
can hoist our iconic trophy above their heads, but so many Canadians
wrapped their arms around the Grey Cup and lifted our league up in this
historic year," said Mark Cohon, Commissioner of the Canadian Football
League.  "Today's television ratings are a testament to that fact, the
strength of our league, and the love Canadians have for the Grey Cup."


Audience Breakout


-- Audience levels for the 100th GREY CUP peaked at 7 million
viewers
-- The Sirius XM Grey Cup Half-Time Showdelivered a 44% increase
in viewers compared to last year's halftime show, with an
average audience of 6.1 million viewers tuning in for
performances by Justin Bieber, Carly Rae Jepsen, Marianas
Trench, and Gordon Lightfoot
-- Audiences also spiked across all demos during the Sirius XM
Grey Cup Half-Time Show
-- The Toronto Extended Market recorded a 21.9 rating for the
game, while the Calgary Extended Market recorded a 36.8 rating
-- TSN's critically-acclaimed documentary series,
ENGRAVED ON A NATION,
was watched by 8.1 million unique Canadian viewers since its
debut
-- TSN.ca recorded more than 38
million page views during Grey Cup Week (Nov. 19-26) with more
than 7.5 million page views - and 1 million unique visitors -
on Grey Cup Sunday alone
-- TSN.ca's new Field Access hub recorded 102,000 live streams for
its companion viewing offerings on Grey Cup Sunday: live
coverage of the pre-game warm-ups and an alternate angle of the
game
-- TSN.ca's exclusive video content from the 100th GREY CUP
garnered 475,000 video plays during Grey Cup Week
-- A total of 91,000 unique fans took part in TSN.ca's live chat
on Grey Cup Sunday
-- On social media, the 100th GREY CUP dominated the headlines on
Facebook and Twitter, with "TSN" and "Brian Williams" among the
top trends in Canada yesterday
-- The 2012 VANIER CUP on Friday delivered a record-setting
average audience of 910,000 viewers on TSN and RDS, making it
the most watched CIS game in history

SOCIAL MEDIA LINKS
Twitter

Visit TSN.ca/Twitter to follow TSN's CFL experts and Insiders

CFL ON TSN: @CFLonTSN, www.Twitter.com/CFLonTSN

CFL: @CFL, www.Twitter.com/CFL

100(th) Grey Cup: @100thGreyCup, www.Twitter.com/100thGreyCup

Hashtags: #TSN, #100GC


Facebook

TSN: www.Facebook.com/TSN

CFL: www.Facebook.com/CFL

100(th) Grey Cup: www.Facebook.com/100thGreyCup


TSN is Canada's Sports Leader and Canada's most-watched specialty
network. Delivering more sports coverage in High Definition than any
other network in Canada, TSN's comprehensive broadcast schedule
features an exciting lineup of sports including NHL, CFL, NFL, NBA,
MLS, the IIHF World Junior Championship, Season of Champions Curling,
Golf's Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam
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tournament and Championship Boxing events.  TSN properties include
TSN2, TSN MOBILE and the industry-leading sports website TSN.ca.  Official broadcaster of the London 2012 Olympic Games, TSN is a
division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE),
Canada's largest communications company.



Sources: BBM Canada and Omniture

*For electronic measurement data that dates back to 1994.  Audiences
prior to August 31, 2009 are based on BBM Nielsen Media Research Mark
II meters.



- TSN -


SOURCE TSN

TSN

CONTACT: Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, chobi.liang@bellmedia.ca
Renee Rouse, (w) 416.384.7599, renee.rouse@bellmedia.caTwitter: @TSN_PR


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