Sakar Secures Exclusive Betty Boop Character License

Sakar Secures Exclusive Betty Boop Character License

New Cases, Sleeves, Skins, Speakers, Clock Radios and More Will Add Boop-Oop-a-Doop! to Your Favorite Electronics



DALLAS, Oct. 2, 2012 /PRNewswire/ -- Consumer electronics manufacturer Sakar International today announced it has secured an exclusive licensing partnership with King Features Syndicate to produce a new line of Betty Boop character-themed mobile device cases, sleeves, skins, accessories and electronics. As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with proprietor Fleischer Studios to keep Betty entertaining millions of fans and collectors. Sakar made the announcement at the annual Toy Industry Association's Fall Toy Preview, which runs Oct. 2-4 at the Dallas Market Center/World Trade Center.

Combining Sakar's legendary attention to detail and design with Betty's adorable, sassy attitude, the new products are expected to add an element of fun, flirtatious style to a wide range of cases, sleeves and skins for virtually any portable device, including still and video cameras, headphones/earbuds, iPad and other tablet devices, iPhone and iPod, laptops and netbooks, cell phones and Nintendo DS gaming units. The new line will also include Betty Boop clock radios available with or without iPod docking stations, as well as speakers and USB Flash drives for all portable devices and computers to add Betty's iconic style to any desktop.

"Betty Boop has been named one of the 50 greatest cartoon characters of all time, and she's considered one of the most popular too," said Sakar President Jeff Saka. "These products will make the perfect gift for the legions of Betty Boop collectors, and anyone who wants to add a little of Betty's signature flirty flair to their everyday devices."

The new Betty Boop line will be available in the U.S., Canada and all U.S. Territories and military installations through Sakar retail partners.

To see the complete lineup of Sakar International licensed products, stop by the Sakar Booth #1201 during the TIA's Fall Toy Preview October 2-4. For more information, visit www.Sakar.com.

About Sakar International
Sakar International, Inc. is a leading provider of interactive consumer electronics. Since 1977, the privately held, family-owned company has evolved alongside technology - becoming a global leader in innovative electronics. Sakar is a licensing partner with over forty major entertainment brands and has maintained a diverse portfolio of product offerings, including: digital cameras and video recorders, along with camera, computer, audio, cell phone, and gaming accessories. Sakar acquired the Vivitar brand in 2008 and has since launched a full line of photographic, optic and related accessories.

About Betty Boop and Fleischer Studios
First introduced in 1930, Betty Boop was created by Max Fleischer for his "Talkartoons" series, the first "talkies" of animation, which Max's company, Fleischer Studios, produced for Paramount. Mae Questel provided Betty's distinctive voice. By 1932 Betty, considered to be the first and only female animated screen star, had taken the country by storm. Betty starred in more than 100 cartoons, 90 of which are included in the official "Betty Boop" series, which ended in 1939. Since then, Betty has appeared in dozens of hit movies, television specials and commercials. She was the first cartoon character to be profiled by A&E's "Biography" series. Betty Boop is one of the most popular and successful licensed characters in entertainment history, with nearly 200 licensees in the United States and nearly twice as many internationally that produce quality products bearing Betty's likeness in virtually every category. The official Betty Boop Web site is www.bettyboop.com.

About King Features Syndicate
King Features Syndicate is a member of Hearst Entertainment and Syndication Group, which combines Hearst Corporation's cable network partnerships, TV programming activities, newspaper syndication and merchandise licensing operations. King Features is the world's premier distributor of comics, columns, editorial cartoons, puzzles and games, distributing in print and online some 150 features to nearly 5,000 newspapers and other outlets around the globe. It is one of the largest and most experienced organizations in merchandise licensing and entertainment. It represents some of the most recognizable global brands, including Betty Boop, Popeye the Sailor Man and Olive Oyl. For more information, please visit www.kingfeatures.com. Follow us on Twitter @King_Features. Like us on Facebook at www.facebook.com/king-features.









SOURCE Sakar International

Sakar International

CONTACT: Molly Antos, SS|PR, +1- 847-415-9327, mantos@sspr.com

Web Site: http://www.Sakar.com


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