PR Newswire's Business Technology Round-up, 11th October 2012

PR Newswire's Business Technology Round-up, 11th October 2012

LONDON, October 11, 2012 /PRNewswire/ --



Hilton Adds SMART Services, Creative Channel Services Broaden Client Base and E2
Announces Keynote Line-up



The prestigious Hilton hotel chain has chosen to adopt new technology provided by
Uptown Network
[http://www.prnewswire.com/news-releases/hilton-hotels-choose-uptown-networks-ipad-wine-list-173588431.html ]
, a leading provider of "SMART" services, in order to improve the
customer experience and bring the chain firmly into the 21st century.



Social, mobile, aware and real-time services, otherwise known as SMART, are an
increasingly popular innovation in the hospitality sector, and the Hilton group has chosen
to utilise the technology to provide customers with a digital wine list as part of a
$120million renovation of its Anatole hotel.



Potential customers can download a free application from Apple's App Store with the
hotel's full wine list, and can even call over the sommelier from within the app, adding
an interactive dimension to the establishment's service. Hilton spokesman Ed Dorman
enthused that the technology "aligns with our guests' evolving lifestyle."



Creative Channel Services, a leading provider of retail marketing technology, has
announced that US retailing giant RadioShack has rolled out its "CyberScholar Retail
Network
[http://www.prnewswire.com/news-releases/creative-channel-services-launches-radioshack-on-the-cyberscholar-retail-network-173558311.html ]
" program across all 4,400 of its stores.



CyberScholar will provide RadioShack's employees with a wealth of detailed information
on all of the products they are selling, as well as continually updated databases of new
merchandise to ensure they can provide an unrivalled knowledgeable experience to
customers.



Employees will also have the opportunity to earn cash bonuses and prizes in return for
completing several online product modules, designed to solidify their learning and
increase their product awareness. According to CCS CEO Andy Restivo, the technology "can
influence consumer purchasing decisions and product sales on a nationwide basis".



The E2 technology conference
[http://www.prnewswire.com/news-releases/facebook-netflix-zynga--more-to-keynote-at-ubm-techwebs-e2-innovate-173529781.html ]
has announced this year's line-up of keynote speakers,
with representatives from industry giants including Facebook, Netflix and Mozilla all due
to speak to the legion of delegates.



The much awaited conference is due to last for three days, starting on the 12th of
November, with guests treated to a number of keynote speeches and workshops from
influential figures in the technology industry. The focus of this year's event will be on
the "influences of mobile, social and big data" tools, and how they can be used to give
companies a competitive advantage in an increasingly difficult marketplace.



According to E2 General Manager Paige Finkleman, "the program is packed with best
practices, thought leaders and customer examples sharing how they've leveraged enterprise
applications to create a smarter, more agile business."



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