Mineral Fusion(TM) Announces Celebrity Spokesperson Emmanuelle Chriqui

Mineral Fusion(TM) Announces Celebrity Spokesperson Emmanuelle Chriqui

Renowned Film & Television Actress Joins Mineral Fusion's Mission toward Natural, Healthy Living

NEW YORK, Oct. 10, 2012 /PRNewswire/ -- Leading natural cosmetics brand and one of the fastest growing natural personal care brands in its category, Mineral Fusion(TM) announces, today, that actress Emmanuelle Chriqui will act as the brand's spokesperson for North America. Ms. Chriqui will collaborate with Mineral Fusion(TM) for various marketing and public relations activities including retailer promotions and personal appearances, digital and social media campaigns, as well as philanthropic initiatives to support the brand's commitment to raising awareness about domestic violence on both a national and global level.

(Photo: http://photos.prnewswire.com/prnh/20121010/LA89733)

"We see this partnership with Emmanuelle as a way to reach a broader audience, and deliver credibility of our efficacy and brand promise," says Thomas Brown, President of Mineral Fusion(TM). "She perfectly embodies Mineral Fusion and what we, as a brand, stand for. In addition to being socially responsible and environmentally active, she is pure proof that natural cosmetics can be synonymous with beauty."

Ms. Chriqui is best known for her leading role as Sloan in the hit HBO comedy series "Entourage", and most recently appeared in "The Mentalist" where she will be continuing her role this fall. Additionally, she has appeared in numerous film projects including "You Don't Mess with the Zohan."

Ms. Chriqui is devoted to living a green and healthy lifestyle, and continues to be a strong supporter in the fight for women's rights through her work with raisehopeforcongo.org, an organization that raises awareness for women and girls of the Congo by having their voice heard and empowering them.

"I am a huge fan of Mineral Fusion products," Ms. Chriqui states. "The brand's dedication to natural, mineral based products, and its commitment to The National Coalition Against Domestic Violence are truly inspiring, and it's something I want to be a part of."

The partnership will kick off with a campaign, coinciding with Domestic Violence Awareness Month (October), to support the brand's mission to help women in the fight against domestic violence. Mineral Fusion is currently a partner with The National Coalition Against Domestic Violence (NCADV) and is seeking to broaden its reach to international partners. In addition to growing its philanthropic mission, the brand also plans to significantly expand its distribution to nearly 2,000 additional stores in the U.S. and Canada by 2013.

About Mineral Fusion(TM)
Based in Denver, CO., Mineral Fusion(TM) is a North Castle Partners portfolio company. The brand began as a mineral cosmetics brand in 2006, and has since then become the leading natural cosmetics and personal care brand. Its innovative collection of antioxidant-enhanced, mineral-rich cosmetics, hair care, body care, skincare, and most recently, nail-care products are infused with active ingredients that deliver wide-ranging benefits of minerals to revitalize, nourish and protect. All products are safe for sensitive skin types, 100% vegan and eco-friendly, and are free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances. In addition to its dedication to creating natural, healthy and effective products, the brand is also committed to contributing to the wellbeing of our community - the pursuit of Minerals on a Mission(TM). Mineral Fusion is available at Whole Foods Markets nationwide and fine health food stores. For more information on Mineral Fusion visit www.mineralfusion.com.

About The National Coalition Against Domestic Violence
An organization committed to ending domestic violence through education, empowerment and legislation, via monetary donations that support programs and product donations to select programs/shelters to help survivors rebuild self-esteem.

SOURCE Mineral Fusion

Photo:http://photos.prnewswire.com/prnh/20121010/LA89733
http://photoarchive.ap.org/
Mineral Fusion

CONTACT: Linsey Tilbor, LTilbor@behrmanpr.com, or Victoria Smurro, VSmurro@behrmanpr.com, both of Behrman Communications, +1-212-986-7000


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