Lumiere Pavilions Continues Rapid Expansion of ButtKicker® Footprint, Adding Sixth and Seventh Theater Installations of Guitammer's Patented "4D" Technology

Lumiere Pavilions Continues Rapid Expansion of ButtKicker® Footprint, Adding Sixth and Seventh Theater Installations of Guitammer's Patented "4D" Technology

- Leading Chinese Luxury Cinema Operator Increases Availability of Guitammer's Immersive Entertainment Experience to Over 1,000 Seats -

WESTERVILLE, Ohio, CHENGDU and SHENYANG, China, Oct. 3, 2012 /PRNewswire/ -- The Guitammer Company (OTC BB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that it has secured its sixth and seventh theater installations with Sichuan Lumiere Cinema Co. Ltd. (Lumiere Pavilions) of Beijing, China. The two new installations will include an aggregate of approximately 501 new ButtKicker "4D" seats, for a second auditorium at Lumiere's Shenyang location (North China) and at its first auditorium in Xiaan.

Including previously completed and committed future auditorium installations, Lumiere Pavilions has increased the total number of theater seats that will feature Guitammer's ButtKicker "4D" experience to 1,050 seats located in five of its China-based auditoriums, including in Nanjing (opened in 2011) and at a recently announced Beijing location (VIP seating in a Fangcaodi multiplex - in Beijing's second circle).

Michelle Zhou, General Manager of Nanjing Cinema, Lumiere Pavilions, was recently interviewed in regards to the very positive feedback their theatergoers have provided once they experience the ButtKicker '4D' immersive impact. To watch and listen to this interview, visit www.guitammer.com and click on the August 10, 2012 link under "Latest at Guitammer" or access it directly at http://www.guitammer.com/michellezhou.html.

Over 10,000 seats at more than 85 entertainment locations in 11 countries are now ButtKicker-enabled, including movie theaters in the US, Russia, South Korea and China. Audiences at these facilities experience first-hand the excitement, impacts, special effects and bone-rattling bass that contribute to ButtKicker's proprietary immersive "4D" patent-protected technology.

Mark Luden, Guitammer's CEO states, "Lumiere Pavilions is a strong, forward-thinking operator that is committed to providing their guests with an unmatched entertainment experience. Our first collaboration to include the ButtKicker '4D' experience at their Nanjing theater complex has been very well received with audiences clearly indicating they are willing to pay more for the enhanced experience. This differentiation is helping Lumiere Pavilions and their local management teams grow customer loyalty and repeat visitation. We're looking forward to the further rollout of the ButtKicker '4D' experience in a growing number of Lumiere Pavilions auditoriums."

About The Guitammer Company
The Guitammer Company, Westerville, Ohio, is a leader in low frequency sound products and technology. Its innovative and award winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as AMC, IMAX and Disney in movie theaters and attractions; by world-famous musicians; in home theaters, simulators and for car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, "Pearl's Throne Thumper by ButtKicker", and factory installed in home theater seating by Palliser Furniture. "ButtKicker brand products patented design makes them musically accurate, powerful and virtually indestructible."

The Guitammer Company's newly patented broadcast technology, ButtKicker LIVE! enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you're at home or at the event. ButtKicker Live! technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company. For additional information, visit www.thebuttkicker.com and www.shakemycouch.com.

About Lumiere Pavilions:
Lumiere Pavilions is a cinema investment company specializing in the construction and operation of high-end cinemas in China. Since its establishment, the company has positioned itself as the trendsetter in the industry by way of its global vision, innovative ideas, and adoption of advanced technology. Its introduction of the best practices in design, construction, technology, content, and service in compliance with international standards has garnered acknowledgement from consumer and given success to the company in establishing itself as an international corporate brand of the highest standards amongst its partners. In the field of movie theatre development, operation and distribution, Lumiere possesses its own unique methodology that has been proven and accepted by the industry.

Safe Harbor:
This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.


For More Information Contact:
Media Investors
The Guitammer Company Joseph Jaffoni, Robert Rinderman
614/898-9370 J C I R
media@guitammer.com 212/835-8500 or gtmm@jcir.com
SOURCE The Guitammer Company

The Guitammer Company

Web Site: http://www.guitammer.com


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