Stride Rite® "When The Shoe Fits" Event Provides Little Princesses With Expert Fitting And New Cinderella Shoes

Stride Rite® "When The Shoe Fits" Event Provides Little Princesses With Expert Fitting And New Cinderella Shoes

Semi Annual RITE FIT Event Adds Fairy Tale Experience to Fitting and Princess Sweepstakes Celebrating the Release of Disney's Cinderella Diamond Edition Blu-ray(TM)

LEXINGTON, Mass., Sept. 27, 2012 /PRNewswire/ -- The magic happens beginning today through October 31 at Stride Rite retail locations nationwide where girls will be expertly fit for their new Cinderella shoes and Moms will be invited to enter to win a Sweepstakes featuring a hometown screening of a favorite Disney Princess film for their own little princess.

The Stride Rite fairy tale experience begins by being seated at a special "royal bench" and addressed as "Princess" while certified Stride Rite Fit Specialists will ensure she finds her perfectly sized "glass slipper" using the Stride Rite Fit Training process -- the only program to receive the American Podiatric Medical Association's (APMA) Seal of Acceptance.

Young princesses can then choose their new pair of shoes from the Stride Rite for Disney Princess collection, which includes a glamorous Cinderella cozy boot, a sparkling Cinderella flat and a Cinderella sneaker with magical lights, all complete with loads of princess-worthy sparkle, glamour and shine. To cherish this "crowning achievement," with the purchase of any shoe from the collection, princess shoppers will also receive a "Certificate of the Perfect Fit" designed by Disney.

"At Stride Rite, we are committed to providing every child with shoes that fit properly," said Sharon John, Stride Rite Children's Group President. "By bringing this fit-for-a-princess experience to life in our stores, our goal is to make girls feel special, while emphasizing the importance of the 'rite fit' for children and adding a little magic to our expert measuring and fitting process."

The Stride Rite for Disney Princess collection will also be available online at www.striderite.com/disneyprincess. In addition to the shoes, the website will feature downloadable activity and coloring sheets, as well as a peek at the trailer for Disney's Cinderella Diamond Edition on Blu-ray(TM) (rated G), which will be released October 2.

Additionally, throughout the event, Stride Rite will be inviting Moms to visit www.facebook.com/striderite to enter for a chance to win The Perfect Fit Princess Sweepstakes:


-- One (1) Grand Princess Prize winner will receive the following:
-- A special screening in the winner's hometown for her and 50 of her
"royal court" for one of the following princess-themed pictures:
Cinderella, Princess and the Frog, Tangled, Pocahontas, or Princess
Diaries, plus refreshments and limo-van transportation for up to
eight friends to the screening.
-- The Princess herself also receives a royal basket with the
Cinderella Diamond Edition Blu-ray(TM) Combo Pack, the Stride Rite
for Disney Princess Cinderella collection and a LeapFrog®
LeapPad(TM) 2 Princess Bundle.
-- Five (5) Royal Court prize winners will receive the following:
-- A royal basket with the Cinderella Diamond Edition Blu-ray(TM) Combo
Pack, the Stride Rite for Disney Princess Cinderella collection and
a LeapFrog® LeapPad(TM) 2 Princess Bundle.
About Stride Rite Children's Group
The Stride Rite Children's Group, part of the Performance + Lifestyle Group, markets leading brands of premium children's footwear, including Stride Rite®, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others. For over 90 years, the company has designed and engineered footwear specifically to meet the needs of growing children. Through their sole commitment to "Kid-RITE" innovation, quality, health and style, Stride Rite Children's Group's mission is to be the first choice for premium authentic footwear brands that kids love and moms trust. Visit www.striderite.comto learn more.

About Cinderella:

Everyone orders Cinderella around: her cruel stepmother, her awful stepsisters -- even the big clock in the church tower tells her when to start another day of drudgery. But they can't stop her from dreaming, and Cinderella has faith that someday her wishes will come true. When an invitation to the royal ball arrives, Cinderella is sure her time has come -- until her stepsisters, with the encouragement of Lady Tremaine, tear her gown to shreds. Just when Cinderella believes all is lost, her Fairy Godmother appears, and with a wave of her wand and "Bibbidi-Bobbidi-Boo," transforms an ordinary pumpkin into a magnificent coach and Cinderella's rags into a gorgeous gown, then sends her off to the Royal Ball. But Cinderella's enchanted evening must end when the spell is broken at midnight. It will take the help of her daring animal mice friends and a perfect fit into a glass slipper to create the ultimate fairy tale ending.

About Disney's Blu-ray Diamond Collection:

Disney's Blu-ray(TM) Diamond Collection represents The Walt Disney Studios' most prestigious and treasured animated classics. Diamond Edition titles boast the highest level of picture and sound; feature groundbreaking, state-of-the-art immersive bonus content; and include unprecedented levels of interactivity, personalization and customization, made possible because of Blu-ray(TM) technology.

About The Walt Disney Studios:

For more than 85 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; and Touchstone Pictures, the banner under which live-action films from DreamWorks Studios are distributed. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice and Disney Live!.

Media Contacts:

Stride Rite: Malinda Freitas, malinda_freitas@striderite.com, 617-824-6231

RF|Binder: Stephanie Robinson, striderite@rfbinder.com, 212-994-7532



SOURCE Stride Rite Children's Group

Stride Rite Children's Group

Web Site: http://www.striderite.com/disneyprincess


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