Nothing Guilty About This Pleasure - Special K® Popcorn Chips Debut As Delicious Accompaniment To Can't-Miss Television

Nothing Guilty About This Pleasure - Special K® Popcorn Chips Debut As Delicious Accompaniment To Can't-Miss Television

Special K Popcorn Chips deliver the great taste of popcorn with a satisfying crunch

- @SpecialKUS launches new #PopcornChips that satisfy sweet and savory cravings without all the regret

- With 120 calories for 28 chips, @SpecialKUS #PopcornChips deliver delicious taste of popcorn with a satisfying crunch

BATTLE CREEK, Mich., Sept. 13, 2012 /PRNewswire/ -- Just in time for the return of prime time television, Kellogg's® introduces the new Special K® Popcorn Chips - ideal for the evening hours when snack cravings can be hardest to resist. With two varieties that provide irresistible taste for popcorn lovers, Special K Popcorn Chips deliver satisfying crunch and 120 calories per serving of 28 chips.

(Photo: http://photos.prnewswire.com/prnh/20120913/CG73404-a)

(Logo: http://photos.prnewswire.com/prnh/20120913/CG73404LOGO-b)

"Indulging in nighttime cravings doesn't mean you have to break the calorie bank," said Lynne Vandeveer, Senior Director for Kellogg Snacks Marketing. "With these new Popcorn Chips, Special K makes it easier than ever to choose a delicious, low-calorie option for movie night or an evening of prime time television."

Available in two delicious flavors -- Butter and Sweet & Salty - Special K Popcorn Chips are made from corn and are baked, not fried. They provide full popcorn flavor with an unexpected crunch that satisfies snack cravings and enables snackers to feel good about their sensible food choice. This latest addition to the Special K snacks line follows the incredibly successful introduction of Special K Cracker Chips.

Scale-Friendly Snacking Tips :

Whether for a night in watching must-see TV, night out at a silver screen flick or even a day at the office, making small dietary changes can help contribute to a positive self-image. Here are some tips for keeping weight management goals in check while snacking:


-- Guzzle some bubbly... water. Swap the usual cocktail or soda for
sugar-free carbonated water for a low-calorie option!
-- Skip the snack stand. Love buttery movie popcorn? Have a hankering for a
box of sweets? Swap higher calorie options for Special K® Popcorn Chips
in Butter or Sweet & Salty for a delicious crunch that will satisfy your
cravings.
-- Keep calorie-conscious company. Invite friends for a movie night and
encourage them to bring other waistline-friendly options, such as a
vegetable tray and hummus.
Special K Popcorn Chips can be found now in the cracker aisles of grocery, convenience and drug stores nationwide. For more information about new Special K Popcorn Chips and additional guilt-free and mouthwatering snacking ideas, visit http://www.specialk.com.

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of snacks and frozen foods. Every day, our well-loved brands - produced in 17 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

SOURCE Kellogg Company

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Kellogg Company

CONTACT: Suzanne Nolan, Krispr Communications, +1-312-240-3348, suzanne.nolan@krispr.com, or Media Hotline, Kellogg Company, +1-269-961-3799, media.hotline@kellogg.com


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