'Magic' Portal Lands in Trafalgar Square to Transport us to The Next Frontier of Sound

'Magic' Portal Lands in Trafalgar Square to Transport us to The Next Frontier of Sound

LONDON, September 19, 2012 /PRNewswire/ --





The BE OPEN Sound Portal is Open to the Public 19-23 September



The BE OPEN Sound Portal has arrived in London's Trafalgar Square. A mysterious,
black, rubberised cube, it will host five soundscapes over the next five days so that the
public can 'switch on their hearing' to appreciate the most advanced audio technology in
the world.



(Photo:
http://photos.prnewswire.com/prnh/20120919/562683 )




The portal is a co-production by the Foundation BE OPEN, a think thank to foster
creativity and innovation and the London Design Festival and is one of the landmark events
of this, the tenth anniversary of the Festival.



Founder, Russian businesswoman, entrepreneur and philanthropist, Elena Baturina, said
"Today, here in London, BE OPEN launches a year-long programme to research design of the 5
senses, perhaps leading us closer to that mysterious sixth sense, intuition. I believe
that intuitive design is a synthesis of the sensory and technology. It offers an infinite
number of sensations that will remove the perceived limitations of contemporary design. In
this historic city, in this square that has witnessed so much over the years, we invite
you to experience this state of-the-art artifact that will take us back to the roots, to
our basic values, through technology."



The portal was launched in the presence of London's Deputy Mayor for Culture and
Education, Munira Mirza, and London Design Festival director, Ben Evans.



Munira Mirza said: "the portal is a fantastic way of bringing design to a wider
public.It comes to London during our largest ever public festival of culture. We at the
Mayor's Office are proud to support and fly the flag for London design."



Ben Evans said: "we have had a very exciting partnership with BE OPEN; I think you'll
be hearing a lot more from this dynamic Foundation."



After its residency in Trafalgar Square, the Portal will be installed on The Rootstein
Hopkins Parade Ground at Chelsea College of Art and Design, where it will be part of an
inter-college project to continue research into sound, with students generating new sound
works that will be showcased in 2013 as part of BE OPEN's educational platform, BE OPEN
Inside the Academy.



London is the launchpad for BE OPEN's research into sound, with the Sound Portal at
the centre of the programme. Other BE OPEN events during the London Design Festival
include: BE OPEN Sound Design Talks at the V&A and Hospital Club; BE OPEN Awards
exhibition and ceremony at 100% Design to identify the next generation of creatives; and
BE OPEN SPACE, a flash market at Tom Dixon's The Dock, showcasing emerging practices with
an emphasis on sensory design.



For more details on BE OPEN see http://www.beopenfuture.com



Editors' Notes



BE OPEN is a creative think tank whose mission is to promote people and ideas today to
build solutions for tomorrow. It is a cultural and humanitarian initiative that aims to
harness the brainpower of creative leaders through a system of conferences, competitions,
exhibitions, master classes, cultural and art events. Behind the creation of BE OPEN
stands an international team united around Russian businesswoman, entrepreneur and
philanthropist, Elena Baturina.




Press Offices

Europe
Giovanni Sgrignuoli | R+W Design and Brand Management
via Giusti 26, 20154 Milano ph. +39-02-33104675, giovanni.sgrignuoli@r-w.it

BE OPEN PR Director, Tania Nudelman, Tania.nudelman@beopenfuture.com

UK
Theresa Simon & Partners, London
Wendy Brierley, wendy@theresasimon.com
Theresa Simon, theresa@theresasimon.com
+44-207-734-4800




Photo:
http://photos.prnewswire.com/prnh/20120919/562683


Photo:http://photos.prnewswire.com/prnh/20120919/562683
http://photoarchive.ap.org/
BE OPEN


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