Critical Mention Adds ABC to Roster

Critical Mention Adds ABC to Roster

Agreement makes ABC News Searchable, Alert-able and Viewable in Real Time; Deal extends to third-party monitoring platforms served by Critical Mention

NEW YORK, Sept. 5, 2012 /PRNewswire/ -- Critical Mention, the world's leading real-time broadcast intelligence platform subscribed to by more than 1,500 clients including nine of the world's top 10 brands, has signed a licensing agreement with ABC to provide real-time content from ABC News to subscribers of Critical Mention and to third-party media monitoring platforms that leverage Critical Mention to add TV into their predominantly text-based business intelligence platforms, the firm announced today.

"ABC's prominent position in the reporting of news, coupled with Critical Mention's market leadership role in real-time TV Intelligence services, represents obvious synergies," said Sean Morgan, founder and CEO of Critical Mention. "We're able to demonstrate to ABC precisely which content, and how much of the content, is being viewed in the business intelligence marketplace. Due to our large distribution into the world's leading media monitoring platforms, the agreement also serves to streamline ABC's distribution across the industry all under one deal."

The comprehensive agreement takes effect immediately and covers the top programs from ABC News, including Good Morning America, Good Afternoon America, World News with Diane Sawyer, 20/20, Nightline and This Week with George Stephanopoulos. ABC's lineup of National News programming is vitally important to marketing communications and public relations professionals in corporations, government agencies, not-for-profits and their supporting PR/IR and public affairs firms.

PR software and media monitoring platforms that already integrate Critical Mention's API are covered under the license.

About Critical Mention
Critical Mention is the leading global media intelligence platform combining real-time broadcast, online and social media coverage with advanced analytics and tools that power clients' social video strategies. Nine of Interbrand's Top Ten Brands rely on Critical Mention for instant delivery of news coverage to mobile, tablet and web devices. Critical Mention's cloud-based software is used by marketing, advertising and public relations professionals inside corporations, PR and digital agencies, not-for-profit organizations and government. Founded in 2002 in New York City, Critical Mention is a unit of privately held Critical Media, the leading broadcast intelligence and services company. For more information, visit http://www.criticalmention.com.

SOURCE Critical Mention

Critical Mention

CONTACT: Dave Armon, +1-646-658-3048, darmon@criticalmention.com

Web Site: http://www.criticalmention.com


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