YOU on Demand Signs Agreement to Offer Paramount Pictures Titles for Video on Demand In China

YOU on Demand Signs Agreement to Offer Paramount Pictures Titles for Video on Demand In China

Titles include such fan-favorites as the "Mission: Impossible" series, "Transformers," "Breakfast at Tiffany's" and other celebrated classics

NEW YORK, Aug. 1, 2012 /PRNewswire/ -- YOU On Demand Holdings, Inc.'s (NASDAQ: YOD) PRC subsidiary, a leading Pay-Per-View (PPV) and Video On Demand (VOD) platform in China, announced today that it has signed an agreement to offer Paramount Pictures titles through YOU On Demand's Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) services in the People's Republic of China.

The titles that will be available to YOU On Demand customers rank among the most renowned and successful films in Paramount's 100-year history. These titles include worldwide box office hits such as the Mission: Impossible franchise starring Tom Cruise, including the latest in the series, "Mission: Impossible - Ghost Protocol," Michael Bay's "Transformers," the Coen Brothers' Oscar® winning "No Country For Old Men," and director/producer J.J. Abrams' "Star Trek."

"Paramount Pictures is one of Hollywood's most iconic studios and we are delighted to offer films from its rich library to our customers," said Shane McMahon, CEO and Chairman of YOU On Demand. "The addition of Paramount's roster now gives YOU On Demand the most vibrant and compelling titles available in the People's Republic of China," he concluded.

Paramount now joins Warner Bros. Entertainment, Disney Media Distribution, Lionsgate, Miramax Pictures, Magnolia Pictures, Gravitas Ventures, Film Buff, K2 Communications, 3net and Big Mama Digital Entertainment (Karaoke) as content providers working with YOU On Demand in its efforts to bring the best in home entertainment to audiences in China.

About YOU On Demand Holdings, Inc.

YOU On Demand is the leading national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services.

YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing. For more information, visit http://www.yod.com.

Safe Harbor Statement

This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

CONTACT:
Jason Finkelstein
YOU On Demand
212-206-1216
Jason.Finkelstein@yod.com

Stuart Zakim
Bridge Strategic Communications for YOU On Demand
732-754-9051
stu@bridgestrategic.com

SOURCE YOU On Demand Holdings, Inc.

YOU On Demand Holdings, Inc.

Web Site: http://www.yod.com


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