Salesforce.com Announces Dreamforce 2012, the World's Largest Enterprise Technology and Cloud Computing Event Ever

Salesforce.com Announces Dreamforce 2012, the World's Largest Enterprise Technology and Cloud Computing Event Ever

More than 70,000 registered attendees to experience the power of the social enterprise at the 10th annual Dreamforce

Global leaders Sir Richard Branson, General Colin Powell, Jeff Immelt, Angela Ahrendts and Tony Robbins to join Marc Benioff in Keynote Sessions

Red Hot Chili Peppers to rock Dreamforce Gala

SAN FRANCISCO, Aug. 29, 2012 /PRNewswire/ -- Salesforce.com [NYSE: CRM], the enterprise cloud computing company, today announced Dreamforce 2012, the world's largest enterprise technology and cloud computing event ever. In its 10(th) year, Dreamforce expects to welcome more than 70,000 registered attendees to experience the social enterprise. Dreamforce 2012 will take place Sept. 18 - 21 at the Moscone Convention Center in San Francisco. Registration is live at http://dreamforce.com, including a Free Keynote and Expo Pass.

(Logo: http://photos.prnewswire.com/prnh/20050216/SFW105LOGO)

Comment on the News


-- "Our 10th annual Dreamforce will be the largest vendor-led enterprise
technology event ever," said Marc Benioff, chairman and CEO,
salesforce.com. "Salesforce.com will unveil the latest innovations that
will allow attendees to transform into social enterprises and connect
with customers, partners and employees like never before to drive
growth."
Touch the Social Enterprise

At Dreamforce 2012, attendees will be inspired by companies like Virgin America and Burberry who will share how they are transforming into social enterprises to drive growth and innovation. By leveraging social, mobile and cloud technologies, social enterprises can connect with their customers, partners and employees in entirely new ways. With more than 750 sessions and 350 cloud companies in the expo, attendees can attend visionary keynotes, participate in interactive sessions, experience hands-on training with cutting-edge technology, see thousands of live demos and join in unparalleled networking.

Expanded Programming to Inspire Dreamforce Community

Dreamforce 2012 provides four days of programming designed to offer attendees everything they need to succeed as a social enterprise, including:


-- Inspirational keynotes from Marc Benioff, chairman and CEO,
salesforce.com, featuring top global leaders: Angela Ahrendts, CEO,
Burberry; Sir Richard Branson, founder of Virgin Group; Jeff Immelt,
chairman and CEO of General Electric; and Gen. Colin L. Powell, USA
(Ret.).
-- Special keynote on peak performance strategies and personal wellness
from world-renowned thinkers Tony Robbins, entrepreneur, author and peak
performance strategist; Dr. Dean Ornish, founder and president of the
non-profit Preventive Medicine Research Institute; and Dr. Larry
Brilliant, pioneering physician and global philanthropist.
-- More than 750 breakout sessions led by experts from salesforce.com,
customers, partners and developers to educate and inspire attendees.
-- More than 350 partners to feature social, mobile and cloud innovations
in the Dreamforce Cloud Expo.
-- Seven-time Grammy award-winning and Rock and Roll Hall of Fame inductee
Red Hot Chili Peppers to perform at Dreamforce Gala, an outdoor concert
in San Francisco's Civic Center.
-- Volunteer activities uniquely integrated into the programming of the
conference by the Salesforce.com Foundation to help advance the missions
of San Francisco non-profits.
-- The third annual Concert for UCSF Benioff Children's Hospital, hosted by
the Salesforce.com Foundation, at the Bill Graham Civic Auditorium on
Thursday, Sept. 20. The benefit features Seven-time Grammy Award-winning
American country-pop music group trio Lady Antebellum and Emmy
award-winning comedian Dana Carvey. To purchase tickets for the benefit,
or for more information, please visit
http://www.theconcertforucsfbch.com/.
Additional Information


-- Conference registration is now open at www.salesforce.com/dreamforce
-- Special Free Keynote and Expo Pass registration is available at
www.dreamforce.com/freepass
-- Become a fan of Dreamforce on Facebook:
http://www.facebook.com/dreamforce
-- Follow @dreamforce on Twitter
About salesforce.com

Founded in 1999, salesforce.com is the enterprise cloud computing company that is leading customers in their transformation to become social enterprises. Social enterprises are able to connect with customers, partners and employees in entirely new ways. Based on salesforce.com's real-time, multitenant architecture, the company's platform and application services give customers the tools to create a true social front office and revolutionize the way they sell, service, market, collaborate, work, and innovate.


-- Grow your business with the world's #1 sales app, Salesforce Sales Cloud
-- Deliver amazing customer service with the award-winning Salesforce
Service Cloud
-- Listen, engage, advertise, and measure social media marketing with the
Salesforce Marketing Cloud
-- Build social and mobile cloud apps on the Salesforce Platform and extend
social enterprise success with the world's leading enterprise app
marketplace, the AppExchange
-- Achieve breakthrough collaboration and productivity with Salesforce
Chatter
-- Align, motivate and drive performance with Salesforce Rypple
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.

SOURCE salesforce.com

Photo:http://photos.prnewswire.com/prnh/20050216/SFW105LOGO
http://photoarchive.ap.org/
salesforce.com

CONTACT: Andrew Schmitt, salesforce.com, +1-415-778-3171, aschmitt@salesforce.com

Web Site: http://www.salesforce.com


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