ROWENTA® Continues Premiere Sponsorship of Lifetime's "Project Runway"

ROWENTA® Continues Premiere Sponsorship of Lifetime's "Project Runway"

Global Garment Care Leader Supports Hit Fashion Competition Reality Show

NEW YORK, Aug. 7, 2012 /PRNewswire/ -- Rowenta, the leading manufacturer of high-performance steam irons, garment steamers and steam stations, announces its involvement with the 10(th) season of Lifetime's hit fashion reality series, "Project Runway". This will be the 3(rd) season that Rowenta has been a sponsor of the show, which is hosted by fashion icon Tim Gunn and judged by supermodel Heidi Klum, fashion editor Nina Garcia and top American designer Michael Kors.

Products featured on the show will include both the DG5030 Pro Iron Steam Station, an innovative product that has the capabilities of both a traditional garment steamer and a steam iron, and the IS9100 Precision Valet steamer, a traditional-style garment steamer that provides the power and speed of professional steaming at home. These Rowenta products will play instrumental roles in the creation and execution of the contestants' designs.

"We are proud to continue our long-standing and successful relationship with 'Project Runway'," said Michele Lupton, Marketing Communications Director, Groupe SEB USA. "Rowenta has always been a leader and an innovator in the garment care industry and we're proud to support the pioneers and future leaders of the fashion world."

As a direct result of Rowenta's sponsorship, the company formed a partnership with "Project Runway" season six contestant and runner up, Althea Harper. Harper now serves as a Rowenta Brand ambassador, using the products to aid in the creation of her fashion line, ALTHEA HARPER. Harper engages fans of both Rowenta and fashion via various social media platforms and shares insight on using Rowenta garment care products to enhance and modify apparel.

The 10(th) season of "Project Runway" premiered on Thursday, July 19, 2012 on Lifetime and featuressixteen new aspiring designers who are competing in New York City for the opportunity to showcase their lines at Mercedes Benz Fashion Week this fall.

For more information on Rowenta and its products, please visit:


-- US Website: www.rowentausa.com
-- Facebook: www.facebook.com/RowentaUSA
-- Twitter: www.twitter.com/RowentaUSA, @RowentaUSA
About ROWENTA(®)

ROWENTA(®) is the leading manufacturer of high-performance steam irons, garment steamers, steam stations and home appliances. Technology and design are at the core of each and every one of our products. Rowenta USA is headquartered in West Orange, NJ and is a division of Groupe SEB USA.

SOURCE Rowenta

Rowenta

CONTACT: Alix Parkinson,aparkinson@5wpr.com, or Alicia McAllister, amcallister@5wpr.com, both of 5W Public Relations, +1-212-999-5585, http://www.5wpr.com

Web Site: http://www.rowentausa.com


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