Overstock.com Launches New Ad Campaign With Song, "O is the One"

Overstock.com Launches New Ad Campaign With Song, "O is the One"

Company to Introduce Upcoming Singers, Each Performing Their Version of the Company's New Song

SALT LAKE CITY, Aug. 27, 2012 /PRNewswire/ -- (NASDAQ: OSTK) - Overstock.com, Inc. today announces the launch of its new TV ad campaign introducing the first ever Overstock.com song, "O is the One," sung by up-and-coming artists.

(Logo: http://photos.prnewswire.com/prnh/20120110/LA33954LOGO)

In the first series of commercials, the song is performed by new artist, Sonnet Simmons, as she floats through a virtual warehouse with an assortment of products encircling her. Future ads will feature other soon-to-be-discovered artists singing "O is the One" in their own musical styles. The song was written for Overstock.com by director/writer Matt Hodgson of Matt Hodgson Directs with composer Chuck Myers of Big Idea Music providing the score. The song conveys the Overstock.com brand by expressing a strong value proposition that "O is the One" plus the ease of shopping at any hour for a wide assortment of products.

"There is a magical feel to the commercial's futuristic 3-D warehouse, as it displays to the customer the large array of products we offer. Couple that with the music element, a catchy song specific to Overstock.com, and the overall effect is terrific," states Timothy Dilworth, Overstock.com's senior vice president of marketing. "Going forward, the varying music styles of fresh, new artists will transform the song again and again."

Overstock.com partnered with VFX artists at the digital production group, Steele Studios, which has worked on 2,500 projects during its 17-year history. The same special effects teams on this commercial worked on the feature films 2012, INCEPTION, MISSION IMPOSSIBLE and CROUCHING TIGER, HIDDEN DRAGON, among others. Also included in these efforts were executive producer, Jeff Miller, of Vineyard Productions, cinematographer Matthew Williams, and director of photography and colorist Jeff Tillotson of Lightpress. For continuity, Overstock.com plans to move forward with the same team as it features additional new artists in upcoming spots.

The first in the three-part series is currently airing on national television stations such as HGTV, ABC Family, BRAVO, BBC America and E!. A copy of the commercial, as well as Behind the Scenes video, can be viewed at http://www.overstock.com/o-is-the-one.

About Overstock.com
Overstock.com is a technology-based retail company offering customers a wide variety of high-quality products, at great value, with superior customer service. The company provides its customers with the opportunity to shop for bargains by offering suppliers an alternative inventory distribution channel. Headquartered in Salt Lake City, Overstock.com is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com and http://www.o.co. Overstock.com regularly posts information about the company and other related matters on its website under the heading "Investor Relations."

Overstock.com®, O.co®, Worldstock Fair Trade® and Club O Rewards® are registered trademarks of Overstock.com, Inc. O.info(TM), Club O (TM), and Club O Rewards Dollars(TM) and Your Savings Engine(TM) are trademarks of Overstock.com, Inc. All other trademarks are the property of their respective owners.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding the new ad campaign and statements regarding future ad installments. Our Form 10-K for the year ended December 31, 2011, our subsequent quarterly reports on Form 10-Q, or any amendments thereto, and our other subsequent filings with the Securities and Exchange Commission identify important factors that could cause our actual results to differ materially from those contained in our projections, estimates or forward-looking statements.

SOURCE Overstock.com, Inc.

Photo:http://photos.prnewswire.com/prnh/20120110/LA33954LOGO
http://photoarchive.ap.org/
Overstock.com, Inc.

CONTACT: Kirstie Burden, Overstock.com, Inc., +1-801-947-3116, kirstie@overstock.com; or Investors, Kevin Moon, Overstock.com, Inc., +1-801-947-3282, kmoon@overstock.com

Web Site: http://www.overstock.com


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