IWC Flying High with "The Bourne Legacy"

IWC Flying High with "The Bourne Legacy"

NEW YORK, Aug. 6, 2012 /PRNewswire/ -- Swiss watch manufacturer IWC Schaffhausen has secured a partnership with Universal Pictures for "The Bourne Legacy". The film hits theaters on August 10, 2012. Through this partnership, IWC reinforces its reputation as a trailblazing brand, celebrating its passion for filmmaking.

(Photo: http://photos.prnewswire.com/prnh/20120806/NY52232 )

The narrative architect behind the "Bourne" film series, Tony Gilroy, takes the helm in the next chapter of the hugely popular espionage franchise that has earned almost $1 billion at the global box office. The writer/director expands the "Bourne" universe created by Robert Ludlum with an original story that introduces us to a new hero (Jeremy Renner), whose life-or-death stakes have been triggered by the events of the first three films.

An Engineering Legend Hits the Theaters The watch manufacturer IWC Schaffhausen enjoys a worldwide reputation today, continuing the legacy of the American watchmaker and engineer Florentine Ariosto Jones, who founded the business in 1868. As the Engineers of Fine Watchmaking, IWC creates men's watches that meet the highest technical standards, and has been developing iconic Pilot's Watches for more than 70 years. IWC has a longstanding passion for filmmaking. Not only does IWC cultivate longstanding personal relationships with several international actors, film directors and producers; but it has also produced a number of its own film projects with some of its Friends of the Brand. Additionally, IWC watches have been featured in Hollywood movies and US TV series. The "Bourne Legacy" hits theaters on August 10, 2012, and IWC is proud to be a part of this cineastic milestone.

A Watch for the Best

Ever the daring and bold leading man, Jeremy Renner's character, Aaron Cross, dons an IWC Pilot's Watch Double Chronograph Edition TOP GUN (Ref. IW 379901), exemplifying perfectly the thrill-seeking lifestyle of an elite agent. The watch case, with its 46-millimeter diameter, is made of black high-tech ceramic; the crown, push-buttons and back cover are made of matte grey titanium. Powered by the 79230-caliber chronograph movement, the watch is the very embodiment of IWC's expertise in the creation of professional Pilot's Watches. This watch is the predecessor to the current IWC Pilot's Watch collection including the Pilot's Watch Chronograph TOP GUN Miramar and the Big Pilot's Watch Perpetual Calendar TOP GUN.

IWC Schaffhausen

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing watches of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world's leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at its finest, combining supreme precision with exclusive design.

SOURCE IWC

Photo:http://photos.prnewswire.com/prnh/20120806/NY52232
http://photoarchive.ap.org/
IWC

CONTACT: Jamie Williams, Senior Manager Public Relations, IWC North America, +1-212-891 2353, jamie.williams@iwc.com

Web Site: http://www.iwc.com/en


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