Enterprise Rent-A-Car TV Ad Campaign Brings Customer Service Home

Enterprise Rent-A-Car TV Ad Campaign Brings Customer Service Home

LONDON, August 24, 2012/PRNewswire/ --

Enterprise Rent-A-Car has launched a new television brand campaign to extend awareness
of the company and its customer service culture. The advertising started on August 13th
and a second TV commercial is planned to air later in the year.



The ad features fictional US Enterprise employee Brad and his UK counterpart, Dave.
Each has a unique approach based on the customer expectations in their respective
countries, but they're united by a desire to do their very best for customers. Together,
they demonstrate the importance of localising US service values to ensure customer
satisfaction in the UK.



Enterprise Rent-A-Car was established in the UK in 1994 and is now the largest rental
car and van company in the UK [http://www.enterprise.co.uk ]. It has a network of over 370
branches across the UK
[http://www.enterprise.co.uk/content/car_rental/popularLocations_uk.html ] and Ireland,
employing over 3,700 people and with a fleet of over 50,000 vehicles. This extensive
network of local branches enables Enterprise to focus on the needs of each individual
community, serving business travellers and tourists as well as people needing a
replacement car when their own vehicle is being repaired.



Lee Broughton, Enterprise's Director Responsible for Brand, said, "Our new advertising
was developed in the UK for a UK audience and is very different from our more corporate
approach to advertising used previously. We hope people will enjoy the humour and the
interplay between these two characters that share the same values, but present them in
different ways.



"Our customers often tell us our people and the service is the reason for renting from
us and recommending us to their family and friends. We wanted to celebrate this through
the ad, to help differentiate our business and demonstrate that customer service and great
value are not mutually exclusive."



About Enterprise Rent-A-Car



In the UK, Enterprise Rent-A-Car [http://www.enterprise.co.uk ] is the sole specialist
in providing replacement vehicles and courtesy cars, which are relied upon in the event of
an accident. Enterprise, with more than 7,000 offices in the UK, Germany, Ireland, the
United States and Canada, also offers daily and weekend car hire for private or business
use.



St. Louis-based Enterprise Holdings [http://www.enterpriseholdings.com ], the largest
car rental service provider in the world, operates the Enterprise Rent-A-Car brand through
its regional subsidiaries. Enterprise started in the UK in 1994 and has rapidly expanded.
Currently operating more than 370 locations across the UK, with over 3,000 employees,
three quarters of the UK population are within five miles of an Enterprise location.



For more information about Enterprise, visit http://www.enterprise.co.uk . For
more information about Enterprise's environmental stewardship and long-term commitment to
the sustainability of its business, visit http://www.drivingfutures.co.uk .



[This news release and other Enterprise Rent-A-Car announcements are available at the
Enterprise Holdings press room
[http://www.enterpriseholdings.com/press_room/PressReleases.aspx ].]



For more information about Enterprise, visit http://www.enterprise.co.uk .




For more information, please contact:
Deborah Lewis
T: +44(0)7710-344-370
E: deborah.lewis@eraccomms.eu
Jessica Mangan
T: +44(0)7795-487154
E: jessica.mangan@eraccomms.eu [anil.haji@eraccomms.eu ]





Source: Enterprise Rent-A-Car UK




-------
Profile: intent