Detroit Jazz Festival and DTE Energy Foundation Enhance Greening Program

Detroit Jazz Festival and DTE Energy Foundation Enhance Greening Program

Growth of program significantly reduces environmental impact of festival

DETROIT, Aug. 7, 2012 /PRNewswire/ -- For the fourth consecutive year, the Detroit Jazz Festival presented by the Chrysler brand, DTE Energy Foundation and Recycle Detroit are continuing the Greening of the Detroit Jazz Festival, a program designed to reduce the carbon footprint of the Labor Day weekend event by recycling and reducing waste.

"Our goal each year is to do better - recycle more, further reduce the festival's carbon footprint, create less waste - and with this year's additions we will," said Fred Shell, DTE Energy vice president, Corporate and Government Affairs, and Foundation president. "The DTE Energy Foundation has been a committed sponsor of this program since 2009, and we are thrilled to continue our support at the 2012 Detroit Jazz Festival."

The Greening Program is greatly expanding its vendor outreach this year. Volunteers will visit vendors periodically to pick up boxes, cans and any other recyclables. Organizers will target high-traffic areas to display signage that encourage vendors and visitors to recycle.

Last year the Greening Program collected over five tons of waste, an increase from the two tons in 2010. Efforts from previous years will continue this year. Large banners will again draw visitors to the numerous recycling stations placed throughout the festival grounds. The containers will organize the recyclables into four separate categories - waste, deposits, non-deposits and cardboard - which will allow for faster and more efficient recycling. In addition, a behind-the-scenes sorting depot will again be located at the festival site, organizing the materials and preparing them for immediate processing. Sarah Kubik, director of Recycle Detroit, and a team of volunteers help sort through the bins by hand each day.

Other Greening Program efforts returning this year include:


-- Utilizing Sonicbids electronic application process to reduce hundreds of
paper press kits for the process of soliciting, reviewing and selecting
regional musicians
-- Creation and usage of text messaging, email notifications and Quick
Response (QR) codes for surveys, stage schedules and other event details
-- Recycling vendors' cardboard and glass
-- Beverage stations will utilize compostable cups made from 100 percent
corn, as well as compostable plates for all catered food at the festival
-- Utilizing fuel-efficient vehicles to transport artists and using more
electric golf carts and bicycles for festival staff and crew
-- Providing paperless alternatives, such as an iPhone app and mobile web
pages which allow fans to view the festival lineup, stage schedules and
artist bios, navigate the festival footprint and optimize their Jazz
Festival experience
-- A special VIP hotel package offered by the official hotel of the Detroit
Jazz Festival, the Detroit Marriott at the Renaissance Center, is
encouraging people to spend the weekend downtown, helping to decrease
traffic in the area and the need for people to drive from their homes to
the festival over the weekend.
"The festival celebrates and showcases jazz music, but it is also a celebration of our city. We want this festival to make a cultural impact on the attendees, while making as little negative environmental impact as possible on the city of Detroit," said Gretchen Valade, chair of the Detroit Jazz Festival Foundation board of directors. "We are proud to be going on the fourth phase of this effort, each year reducing our carbon footprint even more."

The DTE Energy Foundation also will have two "Keep It Free" kiosks at the festival, where donations are accepted and the official Jazz Festival program, printed on Forest Stewardship Council (FSC) certified recycled paper, is sold to help keep the world's largest free jazz festival "free" of admissions for years to come. Additionally, fans will be able to support the festival's new mobile giving campaign and donate $5 to the Detroit Jazz Festival by texting the keyword KIF5 to 20222 from their mobile phones.

About the Detroit Jazz Festival
The Detroit Jazz Festival presented by the Chrysler brand is an independent, non-profit organization that presents jazz and educational workshops throughout the year. Recently voted number two in North America in a JazzTimes reader's poll, the Detroit Jazz Festival is the largest free jazz festival in the world and a major tourist attraction for the City of Detroit, with 23 percent of its audience coming from out of state.

The festival receives support from the National Endowment for the Arts, the Erb Family Foundation, and the John S. and James L. Knight Foundation and the Kresge Foundation. Major corporate partners include the Chrysler Brand, JPMorgan Chase & Co., Carhartt and Mack Avenue Records. Additional partners include Absopure Water Company, Amtech International, Great Lakes Beverage, Charity Motors, Greektown Casino, McDonalds, MGM Grand Detroit, Cliff Bells, Comcast, Compuware, Detroit Marriott, Dickinson Wright, Dirty Dog Jazz Cafe, Fathead, Meridian Health Plan, Motor City Casino Hotel, Pepsi Beverages Company, Plante Moran, PNC Foundation, Quicken Loans, St. John Providence Health System, DownBeat, JazzTimes, MetroTimes and Fox 2. The festival's Greening Program, now entering Phase IV, is supported by a generous grant from the DTE Energy Foundation. For more information visit www.detroitjazzfest.com.

About the DTE Energy Foundation
The DTE Energy Foundation is the philanthropic arm of DTE Energy, continuing the legacy of community support and involvement of its principal operating subsidiaries, Detroit Edison and MichCon. The Foundation directs its contributions and involvement to support initiatives dedicated to developing the human and economic potential of the communities it serves. The DTE Energy Foundation is fully funded by the shareholders of DTE Energy.

SOURCE Detroit Jazz Festival

Detroit Jazz Festival

CONTACT: Alexandra Sherbow, Eisbrenner, Public Relations, +1-248-554-3526, asherbow@eisbrenner.com

Web Site: http://www.detroitjazzfest.com


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