ATN brings Sri Lanka Premier League to Canada

ATN brings Sri Lanka Premier League to Canada


TORONTO, Aug. 10, 2012 /CNW/ - Asian Television Network International
Limited (ATN) (TSX-SAT), Canada's Largest South Asian broadcaster and
Canada's pioneer distributor of World Class Cricket, announces it has
secured the exclusive Canadian broadcast rights for the Sri Lanka
Premier League which starts August 11, 2012. ATN has secured the
Canadian rights for a period of seven years for all forms of broadcast
from SomersetEntertainment Ventures, Marketing Rights Partners of the SLPL Cricket
League.



The inaugural edition of the Sri Lankan premier league will be played
from August 11 - August 31, 2012 in Sri Lanka. The tournament features
seven provincial teams at two venues: R Premadasa Stadium in Colombo
and the Pallekele International Stadium in Kandy.



Each team will be allowed a maximum of six overseas players in their
squad and four in their playing XI.  The new league features some of
the best national and international players, including Tilakaratane
Dilshan, Kumar Sangakara, Sanath Jayasuria, Muttiah Muralitharan, &
Mahela Jayawardene from Sri Lanka; Chris Gayle & Shivnaraine
Chanderpaul from West Indies; Shahid Afridi & Misbah Ul Haq from
Pakistan; Tim Southee & Nathan McCullum from New Zealand; Albie Morkal
from South Africa; and Dirk Nannes from Australia.



There will be a total of 24 matches including two semifinals and a
final. The seven teams participating in the league are Nagenahira
Nagas, Ruhuna Rhinos, Basnahira Bears, Kandurata Kites, Uthura Oryxes,
Wayamba Wolves & Uva Unicorns.



"This is an exciting new opportunity to see top talent in premier league
play. We are delighted to be able to bring this new league to Canadian
fans," said Dr. Shan Chandrasekar, ATN's President and CEO.



Recently the Sri Lanka Cricket board auctioned the seven teams for over
$30 million and all seven franchises were bought by Indian Business
Enterprises. Some of the franchise owners include Wadhawan Holdings
Private Limited, Number One Sports Consulting Private Limited, Pearl
Overseas Limited, Success Sports Private Limited and Indian Cricket
Dundee Limited



About Asian Television Network International Limited.

ATN (TSX-SAT) serves Canada's Asian community with 34 premium specialty
television channels. ATN offers its flagship general interest service,
several Bollywood movie channels with 800 movies a month, sports
channels, news channels, music channels, a lifestyle channel, spiritual
channel and several Regional Language channels. ATN is Canada's pioneer
distributor of World Class Cricket. ATN operates the only South Asian
Radio Service 24 hours a day on XM across The United States and Canada.
ATN is also the first and only broadcaster in Canada to deliver South
Asian Content on Bell Mobility. ATN along with CTV is a Broadcast
Partner for the London 2012 Summer Olympic Games and will telecast more
than 100 hours of LIVE coverage in five languages on six channels
across Canada. ATN has programming alliances with leading international
broadcasters. To subscribe to ATN and for more details about our
services and programming schedules please visit www.asiantelevision.com

SOURCE Asian Television Network International Limited

Asian Television Network International Limited

CONTACT: B. Fulton CA
Asian Television Network International Limited
330 Cochrane Drive, Markham, Ontario
905-948-8199    We seek safe harbour


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