Tribune Media Services and DIRECTV Latin America Sign Entertainment Metadata Agreement

Tribune Media Services and DIRECTV Latin America Sign Entertainment Metadata Agreement

TMS' On® Entertainment Metadata Will Power Entertainment Guides Offered by DIRECTV Latin America to Subscribers in Colombia, Argentina and Beyond

CHICAGO, July 18, 2012 /PRNewswire/ -- Tribune Media Services (TMS), the leading provider of entertainment metadata, and DIRECTV, the premier provider of digital television services worldwide, have announced a new agreement under which TMS' best-in-class On Entertainment metadata will be used in the entertainment guides offered by DIRECTV Latin America to its PanAmericana subscribers. By providing superior guides powered by TMS entertainment information, images, TV Showcards and discovery capabilities, DIRECTV Latin America will increase consumption of program offerings among existing subscribers and provide its customers with one of the best user experiences in the region.

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PanAmericana represents DIRECTV Latin America's largest footprint, reaching more than 4 million subscribers in Colombia, Argentina, Venezuela, Chile, the Caribbean, Peru, Puerto Rico, Uruguay and Ecuador.

The TMS/DIRECTV Latin America agreement marks an expansion of the relationship between the two companies. TMS and DIRECTV U.S. have collaborated since 1993, along the way developing new entertainment discovery products, which have helped the service provider grow its American subscriber base to 20 million.

"We are excited about expanding our business relationship with DIRECTV," said John Kelleher, President and Chief Operating Officer of TMS. "We view the opportunity to provide data to the growing DIRECTV Latin America division as evidence of the fact that they value our industry-leading On Entertainment metadata."

"As we considered our options for metadata to power our newest navigational guides, TMS was the obvious choice especially given that we have already relied on TMS metadata for our U.S. operations," said Rodolfo Ramirez, Senior Director Advanced Products Group at DIRECTV PanAmericana.

TMS metadata powers the leading television and movie guide products that reach millions of consumers in 40 countries through clients including Microsoft, Google, TiVo, Comcast, IMDb, Virgin Media UK and Cablevision Mexico.

About Tribune Media Services

Tribune Media Services Entertainment Products is an international leader in entertainment navigation. The company provides industry-leading TV, movie and celebrity metadata as well as entertainment guides in on-screen, online, mobile and print formats. TMS also produces Zap2it and CastTV, web sites that connect engaged entertainment fans to popular TV shows, movies, celebrities and other fans. For more information about TMS Entertainment Products visit TribuneMediaServices.com.

About DIRECTV

DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to 32 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.9 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET(TM), Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 12 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

Media Contacts

Shannon Oborne
Vice President, Marketing
Tribune Media Services
Office: + 1 518.955.3215
Cell: + 1 518.275.8149
Email: soborne@tribune.com

Selma Astudillo Boggie
Public Relations Manager
DIRECTV PanAmericana
Phone: + 1 (56) 2 3374006
Email: sastudillo@directv.cl

Carolina Copello
Communications Consultant
DIRECTV PanAmericana
Phone: +1 (305) 878.2517
Email: carolina@ccopello.com

SOURCE Tribune Media Services, Inc.

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Tribune Media Services, Inc.

Web Site: http://www.TribuneMediaServices.com


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