Star Entertainment's Tranzistor to Add an Advertising Model to Its Internet Radio Model

Star Entertainment's Tranzistor to Add an Advertising Model to Its Internet Radio Model

2012 Q1 Global Internet Online Advertising Spending 112.1% 0f 2011

LOS ANGELES, July 31, 2012 /PRNewswire/ -- Star Entertainment Group, Inc. (OTC: SETY) wholly owned subsidiary Tranzistor Systems announced today that it plans to add an advertising model to its revenue streams based on the favourable growth reports on both the Internet Radio and the Online Advertising Markets.

The latest news from The Infinite Dial 2012 by Arbitron/Edison Research shows that the number of listeners who use their cell phone to listen online while in their cars has increased by over 50% from last year. Over 17% of radio listeners now use their smartphone to stream from while in their car, because it gives them more interactivity than the radio dial. Other factors such as control and clarity, were cited as factors in other research.

According to the same studies, weekly online radio listeners spent an average of nearly 10 hours per week listening to online radio programming. The time of 9:46 hours spent per week was calculated across all devices; desktop, mobile apps, internet radios, etc., and shows a continual time rise year-over-year for the past several years now. It's important to note, that more and more listening time is being done on devices, as opposed to desktops, and at some point there may be a convergence and mobile devices will rule over desktops.

According to Nielsen's quarterly Global AdView Pulse report, increased consumer confidence is forcing consumer brands to reconnect with its customers. Online spending on advertising is on the rise--around the globe and across media types. TV, newspapers, radio, outdoor, Internet, and cinema all saw an increase in ad spend in the beginning of 2012 compared to last year,

Internet advertising saw the biggest increases, with advertisers spending 12.1 percent more in Q1 2012 than one year prior. During that time, ad spend overall increased 3.1 percent globally. Online ad spend was a bright spot for the industry, with growth around the globe. Growth was particularly notable in Europe (12.1%), Latin America (31.8%) and the Middle East & Africa (35.2%).

Additionally, according to a study done by Nielsen/AdColony, cross-platform ad campaigns yield higher brand recall rates, and campaigns that are run across multiple platforms drive stronger word-of mouth recommendations.

The Company is now strategically positioned in the Digital Music industry which, according to respected research firm Ovum, is expected to exceed $20 billion in annual revenue by 2015, with 30% of that belonging to the independent label and artist segment of the market. Tranzistor Systems uses internet radio to create a unique marketing experience that encapsulates their clients branding and selling propositions and then delivers them on a platform of programmed content tailored to genre and demographic mix.

"Our unique platform and pay for content creates an ecosystem for artists, bands and indie labels. Tranzistor Radio combines programmed radio, ecommerce and branding opportunities on mobile and web based platforms to offer the most exposure of any digital broadcast and distribution company on the market," said Josh Eikov, President of Tranzistor Systems and CEO of Star Entertainment Group.

Tranzistor Systems asks any artist, band or label to submit their music through content@tranzistorradio.com. If you are to be chosen for air play you will be notified by the Company.

Tranzistor Systems anticipates the completion of its capital raises and the subsequent launch of its music on the Tranzistor Radio network and its sister application Virtual Radio during the summer. Tranzistor Systems announced its slate of first to broadcast channels and stations today and is looking to deploy this music network on top of their new Tranzistor Radio and already established Virtual Radio product in Europe and Asia. Virtual Radio already has a download base of 5,000,000 applications and recently released its iPhone application. According to eMarketer Daily and Bridge Ratings growth is predicted to reach 200 million monthly listeners by 2020, up from the current levels of around 150 million monthly listeners and Tranzistor Radio is dedicated to creating product to share in that market evolution and the forward progress of mobile listening.

The Company will continue to provide periodic updates on the progress of its initiatives and potential acquisitions.

About Star Entertainment Group

Star Entertainment Group, Inc. is an independent investment, management, and holding company focusing on new media and digital content, delivery and monetization of multi-dimensional Online Customer Communities through the integrated use of online; interactive, real-time Internet television broadcasting; Internet radio networks; participatory mobile applications; proprietary search capabilities and intuitive advertising platforms. The Company will operate as a central hub, utilizing our strengths in M&A, capital and resource management and will proactively minimize risk by teaming with experienced technologies operators, leveraging their experience and knowledge.

About Tranzistor Systems Inc.

Tranzistor Systems, a wholly owned subsidiary of Star Entertainment Group, is a consumer technologies company developed to address the independent music, social media and entertainment markets and is a home for artists, bands, fans and indie labels to cross-pollinate and create multiple revenue streams. With our internet radio and discovery platforms Tranzistor will be the first interactive company and brand to widen the demographic for fans, indie labels and independent artists. Tranzistor will focus on developing and monetizing their content.

Forward Looking Statements - Safe-Harbor Statement

Statements made in this press release that are not historical facts constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21 of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. These forward-looking statements are necessarily estimates reflecting the best judgment of senior management and express the Company's opinions about trends and factors which may impact future operating results. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. Any such forward-looking statements should be considered in context with the various disclosures made by the Company about its businesses. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations. For further information regarding risks, uncertainties, and other factors associated with Star's business and copies of Star's press releases and additional information about Tranzistor Systems, please refer to http://www.StarEntertainGroup.com.



Star Entertainment Group
info@StarEntertainGroup.com
(570) 213-4204

SOURCE Star Entertainment Group, Inc.

Star Entertainment Group, Inc.

Web Site: http://www.StarEntertainGroup.com


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