no!no!(TM) Hair Breaks Beauty Sales Records on TV Home Shopping and Stays Strong After 5 Years

no!no!(TM) Hair Breaks Beauty Sales Records on TV Home Shopping and Stays Strong After 5 Years

ORANGEBURG, N.Y., July 12, 2012 /PRNewswire/ -- Last Saturday, while America barbequed and celebrated the country's birthday, no!no! Hair broke another beauty sales record. The no!no! Hair removal device, which has been selling on home shopping television since 2007, was featured in a beauty event led by international beauty expert, Jennifer Crawford and soap opera star, Kassie DePaiva.

After five years on home shopping television, no!no! Hair continues to break records, with over 260 thousand no!no! Hair units sold through this channel and three million units sold worldwide.

The event that lasted only 24 hours and ended with no!no! Hair being sold out and an on-screen counter that showed over 41 thousand units sold for $249.95.

"Home shopping television has been an extremely important contributor to no!no!'s growing success and it has been an amazing ride getting to where we are today," said Dr. Dolev Rafaeli, CEO of PhotoMedex (NasdaqGS and TASE: PHMD) and President and CEO of Radiancy Inc. "We, at Radiancy, are always pushing ourselves to break barriers and we will continue to do that together with our partners in television."

As part of the one day event, the brand launched two new retro, limited edition no!no! Hair devices: Totally Tangerine and Pink Power.

(Photo: http://photos.prnewswire.com/prnh/20120712/NY39548 )

Radiancy, Inc., a subsidiary of PhotoMedex (NASDAQ:PHMD) and a global leader for medical and aesthetic light-based systems, created no!no!(TM) Hair to answer the ever-growing demand for professional, pain-free long-lasting hair removal that can be performed in the comfort and convenience of the home. This revolutionary product innovation offers a solution to unwanted hair of all types and colors, by instantly removing hair and reducing the rate of hair regrowth with no pain, no mess and no chemicals. Based on the patented and exclusive Thermicon(TM) technology, no!no!(TM) uses heat to remove hair and get long-lasting results over time, making it universally safe and effective for everyone.

ABOUT PhotoMedex

PhotoMedex is a global skin health company providing integrated disease management and aesthetic solutions to dermatologists, professional aestheticians and consumers. The company provides proprietary products and services that address skin diseases and conditions including psoriasis, vitiligo, acne, actinic keratosis (a precursor to certain types of skin cancer) and photo damage. Its experience in the physician market provides the platform to expand its skin health solutions to spa markets, as well as traditional retail, online and infomercial outlets for home-use products. As a result of its December 2011 merger with Radiancy Inc., PhotoMedex has added a range of home-use devices under the no!no!(TM) brand, for various indications including hair removal, acne treatment and skin rejuvenation. The company also offers a professional product line for acne clearance, skin tightening, psoriasis care and hair removal sold to physician clinics and spas.

ABOUT Radiancy, Inc.

Radiancy, Inc. is a leader in the medical and aesthetic skin care market. Their core belief that everyone is entitled to quality skin care has driven them to redefine expectations in order to deliver smart skin solutions to the wide range of professionals and consumers possible.

Radiancy opened its doors in 1998 with an idea and a vision; to make quality light-based skin care available for everyone. Within a few years, Radiancy revolutionized phototherapy with the introduction of Light & Heat Energy (LHE) technology, with their premier system, SpaTouch, offering a safer, more efficient photoepilation process. By 2002, Radiancy had captured an unprecedented 37% market share and took its place as a global leader for medical and aesthetic light-base systems. Radiancy then adapted LHE to develop a line of LHE MicroPhototherapy products. Radiancy is also the home of the no!no!(TM) family of products.

ABOUT no!no!(TM)

no!no!(TM) products adapt professional technology to be used at home by the consumer. Beginning with the no!no!(TM) hair removal system, using revolutionary Thermicon(TM) technology, no!no!(TM) delivers professional, pain-free hair removal that's safe for all skin types and hair colors. The no!no!(TM) family has grown to include no!no!(TM) Skin for acne clearance and no!no! Smooth, a unique skincare line with Capislow(TM), that slows the rate of hair growth.

Safe Harbor

Investors are cautioned that statements in this press release constitute forward-looking statements that involve risks and uncertainties. Actual results may differ materially from the results anticipated in these forward-looking statements. Additional information on potential factors that could affect our results and other risks and uncertainties are detailed in PhotoMedex's periodic reports, including its Annual Report on Form 10-K for the year ended December 31, 2011, available on the SEC's web site at www.sec.gov.

SOURCE PhotoMedex, Inc.

Photo:http://photos.prnewswire.com/prnh/20120712/NY39548
http://photoarchive.ap.org/
PhotoMedex, Inc.

CONTACT: Liz Mefford, Rpr Marketing Communications, +1-212-317-1462, Liz.Mefford@rprmc.com or Kim Golodetz, LHA, Inc., +1-212-838-3777, KGolodetz@lhai.com


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