HGTV Canada is the hottest address on-air and online

HGTV Canada is the hottest address on-air and online




The #1 Lifestyle Specialty Channel For Women 25-54 in Canada*

Introduces A Vibrant New On-Air Look


HGTV.ca Launches Brand-New Site With Exclusive Content


To learn more and see the new look visit:
http://www.multivu.com/players/English/56854-hgtv-canada


TORONTO, July 23, 2012 /CNW/ -HGTV Canada is the hottest address for the most compelling and
entertaining stories about the connections people have with the places
they call home. This morning the channel unveiled a fresh new on-air
look that reflects the channel's continued position as a favourite
entertainment destination. HGTV.ca is also making a splash with a brand-new website, including completely
original photo galleries, individual, full-feature pages for each show on HGTV, an impressive video streaming experience and the all-new Find A Pro section, all of which offer exciting sponsorship opportunities.



On the heels of a successful spring season where HGTV enjoyed a 10%
increase year-over-year**, it's an optimal time to launch a new look to
further expand the channel's appeal. With its roster of programming
that features more character-driven content, HGTV Canada remains fresh
and appealing to both loyal and new viewers alike. The new look
reinforces these efforts by presenting a dynamic and vibrant look with
all-new graphics, a bold new colour palette and fonts, and stylized
treatments that encompass all visual elements from series promos to the
sleek new logo, as well as the upbeat new music track.



"The new on-air package appeals to more viewers and gives HGTV Canada a
modern and confident look" said Muriel Solomon, Senior Director,
Specialty Marketing, Shaw Media. "The brand refresh not only reflects
the wider breadth of programming on HGTV, but also emphasizes its
position as a top entertainment channel."



Boasting a compelling new experience for users, the redesigned HGTV.ca simplifies usability and has upgraded and introduced sections where
user demand is high. Fans will love the all-new photos section that includes never-before-seen images, a dynamic full-screen video streaming experience, more thorough search capabilities and added social media
sharing via Facebook, Twitter, and Pinterest. HGTV.ca now features the Find A Pro section, powered by casaGURU, which allows users to find screened home
professionals in their area to help with their own home improvement
projects.



"HGTV.ca is an established online destination for home inspiration, and
our redesigned site, complete with upgraded functionality and content,
will ensure users keep coming back for more" said Paul Burns, Vice
President, Digital, Shaw Media.



The new site allows for appealing sponsorship opportunities from the Homepage to the popular blog, in the updated and impressive video centre and for every show on HGTV Canada. The elements available for
sponsorship include clickable sponsor logos and ribbons in the header,
roadblock leaderboard and big box ads, advertorial brick and in-body
features, window shades, wallpaper and custom content integration such
as sponsored photo galleries.



HGTV Canada's on-air look was designed by Shaw Media's Marketing Team in
association with Tendril Design + Animation Inc. HGTV.ca's new site was designed and built entirely in-house by Shaw Media's
Digital Team.



To see the new look visit www.hgtv.ca and join the conversation on Facebook and Twitter.



*Source:  BBM Canada, PPM Data (May 28 - July 1, 2012) / Total Canada
W25-54 AMA (000)

**Source: BBM Canada, PPM Data (1/3/2011- 5/29/2011, 1/2/2012 -
5/27/2012) / Total Canada A25-54 AMA (000)


HGTV Canada is a Shaw Media Network

About Shaw Communications Inc.


Shaw is a diversified communications and media company, providing
consumers with broadband cable television, High-Speed Internet, Home
Phone, telecommunications services (through Shaw Business), satellite
direct-to-home services (through Shaw Direct) and engaging programming
content (through Shaw Media). Shaw serves 3.4 million customers,
through a reliable and extensive fibre network. Shaw Media operates one
of the largest conventional television networks in Canada, Global
Television, and 19 specialty networks including HGTV Canada, Food
Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and
New York stock exchanges and is included in the S&P/TSX 60 Index
(Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw,
please visit www.shaw.ca.


SOURCE HGTV - Home & Garden Television

Video with caption: "Video: HGTV.ca introduces a brand new site". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120723_C9540_VIDEO_EN_16350.mp4&posterurl=http://photos.newswire.ca/images/20120723_C9540_PHOTO_EN_16350.jpg&clientName=HGTV%20%2D%20Home%20%26%20Garden%20Television&caption=Video%3A%20HGTV%2Eca%20introduces%20a%20brand%20new%20site&title=HGTV%2Eca%20introduces%20a%20brand%20new%20site&headline=HGTV%20Canada%20is%20the%20hottest%20address%20on%2Dair%20and%20online

HGTV - Home & Garden Television

CONTACT: For media inquiries, please contact:  Sarah Stevens
Publicist, HGTV Canada
416.324.7471
sarah.stevens@shawmedia.ca   

Jaclyn Atwood-Powell
Publicity Manager, Lifestyle Channels
416.966.7293
jaclyn.atwood@shawmedia.ca




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