Fabulous Festival Fashion. . . Tent-atively Delivered in One Hour

Fabulous Festival Fashion? Tent-atively Delivered in One Hour

LONDON, July 23, 2012/PRNewswire/ --

Very.co.uk launches world's first festival delivery service



As the official fashion partner for Virgin Media's V Festival
[http://www.vfestival.com ], Very.co.uk has launched the world's first festival delivery
service, to coincide with this year's music event on 18th and 19th August 2012.



Very.co.uk [http://www.very.co.uk ], one of the UK's leading online department stores,
is bringing its free Collect+ delivery service to savvy festival goers in the fields of
Virgin Media's V Festival's Chelmsford site. Revellers can buy any of the brand's 50,000
fashion or home lines online directly from their phones on the Friday of the festival,
with free next day delivery to V Festival on the Saturday*.



Especially for festival goers, Very.co.uk has also designed a capsule collection that
can be delivered to the official Very.co.uk tent within just one hour. Available to order
via a bespoke Very.co.uk mobile site during the weekend of the festival, the 50-piece
'Festival Favourites' collection includes staples from tents to willies, maxi dresses
[http://www.very.co.uk/women/dresses/maxi-dresses/e/b/12926.end ] to sunglasses.



In keeping with the festival spirit, teams of glamorous Very.co.uk girls and boys will
be scattered around V Festival's Hylands Park site taking orders from festival attendees,
who will have the option of deciding on a quick change of look for the headline act or for
any impromptu hot dates they might set up. Within just one hour girls will be able to go
from Folk in light floral summer dresses
[http://www.very.co.uk/women/dresses/day-dresses/e/b/1656.end ] to Rockin Rebels in cropped
leather jackets.



Face of Very.co.uk, Fearne Cotton said: "The attire for festivals in this country has
really changed since I first started going. It's no longer about rolling around in the mud
and not washing for days, the fashion is now almost as important as the music itself!
Everyone will be dressing to impress, so it's important to look the part.



"Packing for a festival in the UK can of course be really tricky though. You obviously
don't want to be trying to cram your entire wardrobe into a tent, but you also need to
make sure you have packed enough different outfits to counter the changeable British
weather.



"Absolute necessities for me are a good pair of old biker boots, loads of layers I can
peel off and put back on and also a trusty parka for when the heavens open. I'm also
partial to a brightly coloured rain mac! Your friends will never lose you and you'll keep
your hair dry if it rains!"



Gareth Jones, Retail Director at Very.co.uk, added: "Very.co.uk is well known for
easy, stress-free online and mobile shopping delivered where and when it's convenient for
our customers. As the official fashion partner for V Festival, we saw no reason not to
extend that offering to festival goers.



"With 90,000 people expected to set up camp in Chelmsford on 17th August, we're
looking forward to a busy weekend of fashion, fun, fantastic music and lots of shopping!"



Those using the free festival delivery services will be able to collect their items
from the official Very.co.uk tent at Hylands Park. Whilst collecting their orders,
revellers will also have the opportunity to prepare for the rest of the festival in
Very.co.uk's 'Glam Pods'. From hair straighteners to mirrors and tepee changing rooms, the
Very.co.uk tent offers the ultimate on-site destination to 'glam up' for the evening
entertainment.



*Free next day delivery applies when all items ordered are in stock and Collect+
eligible.



About Very.co.uk:



Very.co.uk is part of Shop Direct Group - the UK's leading online and home shopping
retailer - which operates across 49 countries, including the US and Canada.



Very.co.uk boasts celebrity collections from Fearne Cotton, Holly Willoughby, Jameela
Jamil and many more.



Shop Direct Group delivers more than 25m parcels a year to more than 5m active
customers.



The Shop Direct Group brands receive over 600,000 website visits every day.



We sell more than 800 brands - including leading fashion labels and our own brands.




Our brands include:

Very.co.uk [http://www.very.co.uk ]
Littlewoods.com
isme.com
Woolworths.co.uk
KandCo.com
Brandquarter.co.uk
Very.com





For further information, please contact the Very.co.uk press office at Cow
PR.
Email: very@cowpr.com
Tel: +44(0)20-7234-9150
Twitter: @verynetworkPR





Source: Very.co.uk




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