Fans Invited To "Duo It Better" With The Fruity And Cool Flavors Of New Ice Breakers Duo Mints

Fans Invited To "Duo It Better" With The Fruity And Cool Flavors Of New Ice Breakers Duo Mints

Exclusive Pandora Partnership Offers Custom Sweet and Cool Music Stations as Ice Breakers Brand Asks: "Are You Cool as a Cucumber or Sweet as a Puppy Parade?"

HERSHEY, Pa., July 16, 2012 /PRNewswire/ -- Fresh breath was never this cool. Or this sweet. Or both.

(Photo: http://photos.prnewswire.com/prnh/20120716/CG40640-a)

(Photo: http://photos.prnewswire.com/prnh/20120716/CG40640-b)

(Photo: http://photos.prnewswire.com/prnh/20120716/CG40640-c)

The Hershey Company recently introduced the coolest and sweetest way to experience fresh breath with the launch of Ice BreakersDuo® mints--the ultimate "fruit + cool" flavor sensation. Ice BreakersDuo mints come in two flavors - Raspberry and Strawberry - and combine a sweet, fruity taste with the brand's signature cooling crystals and are available at retailers nationwide.

"Ice Breakers Duo mints offer fans the best of both worlds with a delicious and invigorating fresh breath experience that pairs a sweet, textured fruity side with a cool, smooth minty taste," said Anna Lingeris, spokesperson for the Ice Breakers brand. "We're excited to bring this duality to life through a special partnership with Pandora® and an interactive Facebook® app that gets fans involved by taking a look at both the sweet and cool sides of their personalities."

Pandora Chief Revenue Officer John Trimble said, "Our work with Hershey's allows us to capture the soundtrack of the Ice Breakers brand and gives them the opportunity to connect with their fans, while they are engaged and interacting with the best personalized music experience. We're delighted to offer Ice Breakers brand Facebook fans direct access to the exclusive Pandora radio stations and provide them with the option to share their favorite music discoveries."

Are you sweet or cool?

To celebrate the new line of dazzling mouth sensations, Ice Breakers brand is challenging fans to Duo It Better(TM) on Facebook with four different activities that will help them bring out the sweet and cool sides of their personalities including access to three exclusive Pandora radio stations--Ice Breakers Duo Sweet Station, Ice Breakers Duo Cool Station and Ice Breakers Duo It Better Station.

Ice Breakers fans can visit Facebook.com/Icebreakers to identify their personality duality through the following features:


-- Analyze - Facebook profiles say a lot about a person, so Ice Breakers
fans are invited to analyze theirs to find out where they land on the
sweet versus cool scale. Who wouldn't want to be "Sweet as a Koala Bear
Hug" or "Cool as a Snowman's Belly Button?"
-- Listen - Three custom Duo It Better Pandora radio stations offer fans
sweet and cool music, featuring mash-ups, collaborations and covers to
balance out the sweet and cool sides of their personalities.
-- Vote - In addition to listening to awesome tunes on the three Duo It
Better Pandora stations, fans can also vote for songs to add and remove
from their radio station. Let your sweet or cool voice be heard!
-- Create - Fans can Duo their profile picture by combining photos of their
sweet or cool side with that of a friend's and upload it to the Ice
Breakers' Facebook app.
Ice BreakersDuo mints are available in 1.3 oz containers and are now available at mass, grocery, drug and specialty retailers nationwide. For more information on Ice BreakersDuos mints, visit www.ice-breakers.com. For more information on the Duo It BetterFacebook tab, visit Facebook.com/Icebreakers.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 12,000 employees. With revenues of more than $6 billion, Hershey offers confectionery products under more than 25 brand names, including such iconic brands as Hershey's, Reese's, Hershey'sKisses, Hershey'sBliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. Hershey also offers premium and artisan chocolate products under such brands as Scharffen Berger and Dagoba through the Artisan Confections Company, a wholly owned subsidiary. The company is focused on growing its presence in key international markets such as China and Mexico while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.

SOURCE The Hershey Company

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The Hershey Company

CONTACT: Anna Lingeris, The Hershey Company, +1-717-534-4874, alingeris@hersheys.com; or Laura Colar, JSH&A Public Relations, +1-630-916-3047, laurac@jsha.com

Web Site: http://www.ice-breakers.com


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