Entertainment-related Search Volumes Down 13 per cent

Entertainment-related Search Volumes Down 13 per cent

LONDON, June 27, 2012/PRNewswire/ --

Gaming consoles & games subsector sees sharpest fall



The number of UK consumer online searches pertaining to entertainment in April - from
Movies, Going Out, Gaming Consoles & games and Music, dropped 13 per cent on January's
level, reveals the latest entertainment-related search data from leading independent
digital marketing agency, Greenlight. The Gaming consoles & games subsector, saw the
sharpest fall.



Greenlight's report, 'Entertainment Retail - Issue9
[http://gossip.greenlightdigital.com/sector-reports-entertainment-retail/entertainment-retail-issue-9-april-2012 ]
', profiles UK consumer online search behaviour in the
entertainment retail sector. It reveals the most popular search terms used and the most
visible brands, retailers and review sites online for four subsectors - Movies, Going Out,
Gaming consoles & games and Music.



Gaming consoles & games-related searches down 26 per cent on January



According to the report, there were over 4.6 million searches made for
entertainment-related keywords on Google UK in April, down from January's 5.3 million.



Movie-related keywords, which accounted for the majority of these searches (1.8
million, a 41 per cent share), were 10 per cent down on January's level. Those pertaining
to Going Out, which in April totalled 1.3 million, were down 9 per cent.



However, Gaming consoles & games-related search volumes saw the biggest drop - 26 per
cent, from over 1.3 million in January to 991,323 in April.



'Watch movies online' the most popular search term



Overall, 'Watch movies online' was the most popular search term, accounting for 12 per
cent (550,000) of all entertainment-related searches in April. 'Xbox', followed with 6 per
cent (301,000).



'British Museum', 'Tate Modern', 'YouTube mp3' and 'Streaming movies' accounted for
135,000 searches a piece, each making up a 3 per cent share.



Most visible websites



Greenlight's report ranked the twenty most visible entertainment-related websites in
natural search and paid media [http://www.greenlightdigital.com/paid-media ].



Overall, Alluc was the most visible entertainment-related website, achieving a 20 per
cent share of visibility in natural search.



In the Gaming consoles & games subsector, Amazon UK was the most visible in the
natural search listings with a 70 per cent share of voice.



Wikipedia meanwhile took the top spot for the going out subsector securing a 64 per
cent share of visibility. Visit London ranked second.



Movies-wise, the two most visible websites in natural search
[http://www.greenlightdigital.com/search-engine-optimisation ] were Alluc and Love Film.
Both attained a sizeable share of voice - 49 per cent and 45 per cent, respectively.



For music related searches, YouTube-mp3 most was the visible website in organic
results, attaining a 46 per cent of share of voice.



Notes to Editors:



Greenlight's 'Entertainment Retail - Issue9
[http://gossip.greenlightdigital.com/sector-reports-entertainment-retail/entertainment-retail-issue-9-april-2012 ]
' report, profiles search behaviour in this sector. It assesses
which brands, websites and review sites are the most visible in natural search, paid
media, and social media and hence have the greatest share of consideration when UK-based
searchers go to Google UK to search for entertainment-related products and services.



About Greenlight:



Greenlight is a leading independent digital marketing agency, providing Search and
Social Media services. With over 100 blue-chip clients including Santander, New Look, Sky
and ghd, Greenlight is a leader in the digital marketing space, and is recognized
worldwide for its commitment to delivering record ROI for its clients and investing in the
future.



Greenlight is considered the premier thought leader in the sector, publishing widely
read industry reports, original research and speaking at trade events. Founded in 2001,
Greenlight is headquartered in London, with offices in New York.
http://www.greenlightdigital.com





Source: Greenlight

To arrange an interview or for further information about this report contact: Krishna Rao, T: +44(0)20-3326-6232,
E: krishna.rao@greenlightdigital.com


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