The Chic Outlet Shopping(R) Villages Premiere "Chic Summer"

The Chic Outlet Shopping(R) Villages Premiere "Chic Summer"

LONDON, June 21, 2012/PRNewswire/ --

?This year, the Chic Outlet Shopping(R) Villages by Value Retail premiere 'Chic
Summer'; a celebration of authentic European culture distilled into each Village's
open-air shopping promenade, complementing the luxury outlet boutiques, restaurants and
cafes with a lively programme of summer fun showcasing the very best of local fashion,
art, gastronomy and music.



To view the Multimedia News Release, please click:



http://www.multivu.com/mnr/56558-valueretail-chic-summer



Each of the nine Villages will be decked out with giant topiary sculptures in the
shape of European icons to bring a touch of whimsy during the summer months. Look out for
an Eiffel Tower in La Vallee Village - a reminder that Paris, the home of couture, is just
35 minutes away. Maasmechelen Village pays homage to The Atomium, the Belgium monument
built on the occasion of the Word Exposition of 1958, Kildare Village will showcase a
unique "garden of delights" designed by award winning floral designer Joe Massie, whilst
Fidenza Village's greenery will be reminding us of the musical theme of the Arena di
Verona, the stage for many of Verdi's operas. And so the scene is truly set for a very
Chic Summer.



The Chic Outlet Shopping(R) Villages have delved into the DNA of the local regions to
offer the most delicious and refreshing summer dip into Europe's brightest and best. La
Roca Village channels Barcelona's remarkable gastronomy with Michelin-starred Catalan
cooking as well as fashionably chic cocktails by internationally renown mixologist Javier
de las Muelas, served on a cool summer terrace whilst Las Rozas Village will be luring
some of the world's hottest DJs to take a break from their decks in Ibiza and come to the
Village. Here, fashion turns fiesta and late night shopping acquires a whole new vibe when
played out to the beats of summer's best tunes.



Bicester Village's celebrations, inspired by the Diamond Jubilee, will honour the
traditional British tea party and will take place against the backdrop of England's most
distinguished designers. Kildare Village near Dublin presents the very best of Irish
hospitality, courtesy of Good Food Ireland, which will be tantalising taste buds with the
country's finest artisan produce. Throughout the summer visitors will also be able to
follow the 'Heritage & Genealogy Trail' around Kildare town to discover the fascinating
heritage of one of the oldest towns in Ireland and then journey back in time with the
Irish Family History Foundation to trace their Irish ancestry.



Visitors to Germany should head to the 'Summer Lounge' at both Ingolstadt Village and
Wertheim Village to enjoy live music events, street art and cocktails all summer long. One
of the highlights will be the 'White Chic' celebration on 8 June featuring special
performances by headline DJs.



Located close to Cologne and Brussels, Maasmechelen Village will host a series of
exciting events in parallel with Manifesta 9, the European Biennial of Contemporary Art.
Throughout the summer, guests will be able to visit the 'art walk' starting at the
Tuinwijk UNESCO World Heritage site- and featuring sculptures by world-renowned artists
including Jan Fabre. Those with more creative tendencies won't want to miss participating
in Re(c)reate alongside famous artists who will be creating banners to be hung along a red
wire connecting Maasmechelen Village with the former mine site of Eisden, in a gigantic
statement of eclectic creativity.



Creativity continues as La Vallee Village turns fashionably kitsch! Through a unique
exhibition featuring French icons reinterpreted in an unexpected way using Instagram and
Kinect 3D technology, visitors will be able to interact with this "live' exhibition full
of surprises. If it's a touch of la dolce vita that you seek, the summer season kicks off
in style at Fidenza Village with music and cocktails in an exclusive lounge bar, with live
performances from Arena di Verona and late night shopping every Thursday.



It is not for nothing that the nine Chic Outlet Shopping(R) Villages orbit Europe's
most dynamic cities. These are places celebrated for their culture and history, cities to
include on your European itinerary this summer and discover a world of fun, festivities
and chic shopping, with the world's leading luxury brands offering savings of up to 60%*,
and sometimes more, all year round.



At the Chic Outlet Shopping(R) Villages summer is festivity, it is celebration, it is
energy, it is culture - It is truly chic.



*on the recommended retail price of previous seasons' collections.



About Chic Outlet Shopping(R)



Chic Outlet Shopping(R) is the Collection of luxury outlet villages by Value Retail,
the only company to specialise exclusively in the development and operation of luxury
outlet shopping villages. Currently home to more than 900 boutiques, the Villages offer
the authentic previous seasons' collections of leading luxury fashion and lifestyle brands
with savings of up to 60%, and sometimes more, on the recommended retail price, all year
round. Within easy reach of some of Europe's and China's favourite gateway cities -
London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels / Antwerp / Cologne,
Frankfurt, Munich and, coming soon, Suzhou / Shanghai - the Villages are synonymous with
high fashion, superior service and hospitality, a calendar of celebrated events, and
exceptional value for money. Located in regions of cultural and historic renown, the
Villages have become international tourist destinations in their own right. Value Retail's
new venture to bring its distinctive Chic Outlet Shopping(R) Villages to China will see
its first Village - Suzhou Village(TM) - located in historic Suzhou, 50 miles west of
Shanghai. As with other members of the Collection, Suzhou Village(TM) will be defined by
its offer of international luxury fashion and lifestyle brands, together with an
exceptional level of service.





Video:
http://www.multivu.com/mnr/56558-valueretail-chic-summer

Source: Value Retail

For further information, please contact: Sarah Bartlett, pressoffice@chicoutletshopping.com, +44(0)7876-59112


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